Volume 01
Issue No. 02

How to Budget for Your Practice

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”  – Howard Gossage

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Last month we talked about SEO and why it is essential in extending the reach of your practice beyond that of the average orthodontist. This month’s package is all about continuing to broaden the scope of your reach when it comes to marketing. We would like to challenge you to take a look at your marketing budget this month, and find out just where your money is going and how it is contributing to the growth of your practice. While some marketing firms would shy away from doing this, Neon Canvas does not, because we stand behind the marketing plans that we help build with our clients. Neon Canvas is a digital marketing firm, and we are confident that digital marketing is where the majority of your marketing budget should be invested. Here are just a few quick facts on why digital marketing is king in today’s world.

The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

If you want to grow your audience, digital marketing is going to be where you find that audience.

By 2019 mobile advertising will represent 72% of all US digital ad spending.

Gone are the “Mad Men” days, where clients invested all of their marketing efforts into print, radio, and TV. Any marketing firm that is stuck in the past and dismisses digital marketing as merely a “trend” does not have their client’s best interest at heart. Digital marketing is here to stay, and all of us at Neon Canvas want your practice to reap the benefits!

Fewer than 30% of small businesses use website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything.

While it may seem odd that this number is so low, considering what we now know about the popularity of digital media, there are still plenty of people who have yet to get on board. Of course, that’s all the more reason to invest in digital marketing, as your competition may very well be leaving leads (and money) on the table! By choosing to invest in digital marketing with Neon Canvas, your practice is already miles ahead of any potential competitor who refuses to move into the 21st century.

All that being said, we of course we understand that you will still invest in few other forms of marketing, and we encourage you to do so. Whether it’s a billboard, a bus ad, a church bulletin, or branded school folders, Neon Canvas has experience with all of these types of projects and more! We know that digital marketing should be the foundation of your marketing budget, but we still want to help your practice be successful with any form of marketing you choose to invest in. For example, maybe you have a question on where you should spend your remaining monthly marketing budget, or maybe you need help designing a T-Shirt for an upcoming event. Neon Canvas can help! So please don’t hesitate to contact us with any of your marketing questions. That is why we are here. I hope this year continues to bring you all the success that your hard work deserves.