The Challenge
CHT Orthodontics Branding Case Study
CHT was an already successful practice outside of Chicago ready to take their marketing and branding to the next level. Not only did they want to gain market share but they were ready for a new look and feel in their brand that would equal the vibrancy and sophistication needed to truly represent this unique team.
How We Helped
Branding / Web Design / Photo and video Production / Content Marketing / SEO / Social / Graphic Design / Ad Management.
After just six months with Neon Canvas, they saw a 30% increase in traffic to the website and an 88% increase in social engagement.
As a Marketing Coordinator, I love having the support of the Neon Canvas team. I considered myself pretty well versed in social media and digital marketing, but they were there to support my needs and responsive to every request - big or small. The monthly analysis and calendaring were so helpful! Most importantly, our logo and website redesign came out to be everything we hoped for and more! I would recommend any ortho office, looking for a marketing partner work with the folks at Neon Canvas!
Branding
From logo design to color palette and brand standards, we helped CHT push the brand to a new direction with a logo that is clean, fresh and representative of Dr. Carrie’s trendy style.
Photo & Video
Our team flew into Chicago and spent a couple days on location at CHT to truly capture the essence of the practice. We interviewed happy patients, took staff photos and shot video that would later become background video for the website and practice marketing videos for distribution on social and other digital channels.
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Web Design
Throughout the digital rebranding process for CHT there was one thing we kept coming back to about Dr. Carrie and it was the trendy and fashionable style that set her office apart from others.
We wanted to bring that high-end look into the website by using rich media, engaging motion and clean design to highlight the practice online.
Digital Marketing
Working to integrate ourselves into the CHT we utilize every tool in the digital marketing tool bag to gain online exposure for the practice. Starting with monthly blog content and moving into online ads, SEO, and Social media, we support every function of the CHT marketing efforts. After just six months with Neon Canvas, they saw a 30% increase in traffic to the website and an 88% increase in social engagement.