Digital Marketing Essentials: Website

Small business owners understand the importance of digital marketing and its role in growing their business. Over the next few months, we’ll be taking a closer look at the top three digital marketing essentials for your small business. Today, digital marketing includes everything from text messages and emails to social media pages and groups. Building a strong online presence is essential for your business’s growth and success, but that may lead some business owners to put their website on the back burner. 

A robust website will make a massive difference in the growth of your business. When you have an informative, concise, and consistent site, you’ll provide a positive user experience and guide consumers through the process of initiating a business relationship with you and your team. Keep reading as we take a look at your business website’s importance in the first of our three-part series on small business essentials!

Your website is your online home.

While the digital marketing scope is quite expansive, nothing can take the place of your business website. This is essentially the online home of your business where your target audience can learn about your services and connect with you and your team. It’s common to go all-out on a website in the early stages of building a business, but it’s okay to keep it simple. 

Your website doesn’t have to be fancy, with every bell and whistle available. However, it does need to be useful to your audience and mobile-friendly. Your primary purpose should be a website that guides users towards a specific goal, whether scheduling a consultation or joining your email list. 

Keep it simple

As we mentioned above, a fancy website isn’t necessary to create a successful online presence and increase your growth. When your website is tailored to local search engine optimization, you can boost organic traffic to your site, resulting in new business starts. While it’s great to include your personal touch, having clear and direct messaging will help users find what they need quickly and efficiently. 

Three key factors are necessary to help you achieve an ideal website.

Consistent Branding

Brand consistency is vital in developing trusting relationships with your audience. A website with consistent branding is aesthetically pleasing and useful in presenting your business values to your audience. You should have clear, concise messaging across the board, including: 

  • Logos
  • Color scheme
  • Images and illustrations
  • Fonts
  • Blogs
  • Website copy

Consistent and robust branding also builds credibility and recognition. When your website is built around local search engine optimization, you can increase your organic traffic and guide users towards a clear goal. This will help you make connections with your target audience, building positive rapport, and increasing your credibility in the community. 

Clear CTA’s

A call to action is especially useful in motivating your audience to take the first steps in becoming a client. Including a strong CTA in the sales funnel can often determine whether or not a lead turns to a conversion. A clear call to action will provide instructions on what to do next, rather than leaving the audience guessing, providing a positive user experience. 

Effective calls to action are also beneficial in gaining attention for your business or services, encouraging consumers to convert. You often only get one chance to make a good impression with your target audience. Strong, inspiring CTAs should be consistent across every page of your website.

Good Conversion 

When building your business website, conversion is one of the most important factors to consider. Every aspect of your site should be designed to encourage the user towards the end-goal of using your services. There are several ways to optimize your conversion rates, including:

  • Clear language
  • Minimal distractions
  • Strong CTAs
  • Testimonials and reviews

When you create a website that is designed around SEO and the user’s experience, you’ll be able to create content that is powerful and connects with your audience. This will lead to increased conversion rates and building strong relationships with your target audience.

Every new practice needs this.

While social media is an important component of your digital marketing plan, a healthy website is essential for your small business. Your website is your face to the world. It should be an accurate representation of your brand and who you are as a business. Working with experts who will customize your site to local SEO and create a brand identity that captures your values will set you apart from your competitors. 

If you’re interested in taking the next step to optimizing your website for gaining leads, visit to get your free digital marketing audit and connect with our team of experts

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