Elements of a Successful Social Media Profile

Do you feel like there’s a new social media platform to figure out every time you turn around? You’re not alone! Many businesses are still trying to crack the code of Facebook, Instagram, Twitter, and TikTok. While it may be tough to tackle the mysterious algorithms associated with each, there is one thing you can do to ensure your social media presence is as effective as possible—create a killer profile! You probably have the basics down already, but there are several elements to a social media profile that stands out. Let’s take a quick look at each to give you a better idea of how to utilize this simple tool for maximum success! 

Be clear about who you are and what services you offer

You’d be surprised by the number of businesses that leave their social media profile incomplete. For example, they fill in basics like their name and contact details but don’t highlight their services or additional office locations. Half-finished profiles can confuse visitors and even open you up to social media fraud in some cases. Don’t leave users in the dark—creating a consistent brand identity across your social media channels begins with clear information on your profile. 

When you sit down to craft (or update) your profile, give some thought to the adjectives you’d use to describe your brand. What do you want people to feel when they think of your business? What words are you hoping potential clients will associate with your services? Take care of the simple details first, then come back to those descriptions. Incorporate them into your profile to give users a good idea of what they can expect from your brand from the get-go!

Create a compelling bio

Bios don’t have to be boring. They can go beyond who you are, what you do, and what you have to offer the community. Use this space to tell a story! Even if you aren’t a born storyteller, you can take advantage of the very human desire to connect through the tales we tell each other. The most creative and successful companies on social media understand this and use that knowledge to tell stories that create unforgettable connections with clients. 

Every story starts at the beginning. Share a bit about your brand’s history, and be sure to include any important milestones. Let visitors to your page know why you’re so passionate about your industry and how your business offers solutions. Avoid dry language and tech-speak! Opt for descriptive words and compelling imagery instead, as this will draw potential clients in and encourage them to find out more. 

A well-crafted bio helps elevate your visibility and increase brand awareness! But what if there’s not a lot of space to tell your story? Instagram limits their bio to 150 characters, while TikTok only allows 80! This is where that list of adjectives from earlier comes in handy, giving you a starting point for a short bio that’s still strong and to the point. Go big on personality here while ensuring people know who you are and what you do! Don’t forget a call to action—link your website and encourage followers to visit for more information on your business.  

A picture’s worth a thousand words (and video, too!)

Social media is the perfect place to showcase images and videos that give visitors a look “behind the curtain.” Choose content that speaks to your target audience, including your team at work, products you recommend, supporting your local community through targeted action, and anything else that captures your brand’s unique culture. For the biggest impact, use only high-quality, high-resolution images and videos for your profile and header, as well as general posts. Take things to the next level by switching these out for customized content on holidays, to celebrate milestones, or when you have a marketing campaign you want to get the word out about. 

Keep contact info front and center

It’s frustrating for visitors to scroll through multiple sections of your social media pages looking for contact details. Keep these front and center! Current contact information lends your company trustworthiness on social media, giving potential clients the ability to quickly reach you through your website, email address, or phone number. The good news is almost all social media platforms will provide you with a prompt for these details! If you have multiple offices, be sure to include contact info for each location. 

Include a call to action

You don’t want to go to the trouble of crafting a compelling social media profile and then leave it dangling without a clear call to action! These channels open up communication with potential clients, but what marketing objectives are you hoping to achieve with them? 

Pop a CTA into your profile inviting visitors to further engage with your business. Encourage them to visit your website to schedule a consultation or find out more about the services you offer. If you’re running a monthly special, in the middle of a marketing campaign, or have anything else you want to promote, include this in your profile somewhere prominent so visitors to your page can’t miss it! 

We’ve said it before, and it’s a drum we’ll keep beating: social media can make or break your brand online. Leave your profiles to die on the vine, and you may find your business stagnating. Putting extra time and thought into your profiles and content will attract followers you can then focus on converting into clients! 

The good news is that you don’t have to figure this out on your own. Neon Canvas is made up of experts in marketing, design, and copywriting. Our team has the knowledge, resources, and tools to build your brand into something special, and that can begin with your social media profile. We’re always happy to help you make the most of your social media pages!

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