Posted By: Kyle Fagala
Search engine optimization is critical for maximizing your online presence and growing your business. SEO is the best way to generate organic traffic to your business website and helps you gain leads by improving your visibility. It can be easy to find a routine and stick to it, but you can’t always do that for SEO. At Neon Canvas, we know it can be a challenge to keep up with the digital world’s constant changes, and we’re here to help! Let’s look at the top 7 SEO mistakes and how we fix them to help you maximize your advertising strategy.
Bad Google Reviews
If you’ve been in business for any time, you know that you will get positive and negative reviews. Reviews help give your business credibility with potential clients and contribute to your local rankings. The best way to get more reviews is simple – ask for them!
Reaching out to your clients after their first visit or consultation helps you build a connection and allows them to share their experiences. Social media is another excellent way to get reviews. Contests and giveaways on Facebook or Instagram are fun ways to connect with your audience and even spread your reach.
No Location-Specific Pages
Location-specific keywords and “near me” searches have become increasingly popular in recent years. This is especially true of mobile searches. Studies show that nearly 80% of users visit or contact a business after finding their results for searches containing location keywords.
Having well-optimized, location-specific pages on your website will help boost your local search rankings and make your website more accessible. If you have multiple locations, you can create location-specific content for each one and feature it on the same site to have a localized place for all of your information.
Content is the driving force for any website, so paying attention to duplicate content is essential. When your site features repetitive content, it will affect the overall ranking.
The best way to manage this issue is to use unique content specific to your brand and the services you provide. Your website will help establish you as a reliable and trustworthy business when you have informative, user-friendly content.
Missing Alternative Text
No one is immune to technical difficulties, including SEO strategies. That’s where the alternative text comes in! Alternative tags are HTML tags that describe the content of your website. So, if an image isn’t loading correctly, the alternative tag will describe the image and its function on the page.
Alt-text is also helpful for crawlers that search engines use to browse the internet and build an index. Including keywords in your alternative text will help boost your SEO rankings with bots and crawlers, putting you in a position to gain organic traffic.
Implementing this change is simple – find the image component in your HTML code and add an alt tag. If that sounds a little out of your area of expertise, our team has you covered. Our digital marketing team can help you optimize every area of your website to include alt tags (among other things) to boost your rankings.
Not Optimizing for Mobile
Most of us rely on our smartphones more than computers and other devices these days. Mobile searches make up more than half of Google results, so optimizing your website for mobile users is important. If your site isn’t optimized for mobile, it can be challenging for potential clients to navigate and turn them away.
When your site is mobile-ready, you’ll rank higher in SERPs and expand your reach. Mobile-optimized designs are more advanced than other designs and can reformat based on the device being used. If you aren’t sure about your website’s mobile optimization, our free digital audit can help you find out.
Lead Form Not Converting
There are quite a few reasons why a lead form may not convert. There may be too many form fields, unclear questions, or a faulty submit button. These may seem like small problems, but they can make the difference between someone completing your form and moving on to the next option.
To fix this issue, you should optimize your lead forms for conversion. Make your forms easy to understand and simple to fill out, keeping the required fields to five or less. Use catchy calls to action that draw in your audience and set your business apart. You should also optimize lead forms for mobile use to guarantee accessibility for more than 50% of users searching on their smartphones.
Featuring outdated information on your website and Google My Business pages can hurt your search rankings. Tons of results appear on the SERP for a particular search, but not everything is relevant to the readers. If the search engine finds that your content is outdated or irrelevant, your site will get filtered out.
Make sure your information is always up to date to avoid this problem. When you make any changes to office hours, change your services, or add a new location, you should add that to your website as soon as you can. This will help your business stay relevant in local searches and grow your audience when expanding to new locations.
Optimize Your Website with Neon Canvas
There are a lot of ins and outs when it comes to successful SEO. It can be challenging to keep up with, but our team has your back. We would love to partner with you if you’re looking for an eye-catching brand, pristine website, and quality content.
Contact our office today to get connected with our team of digital marketing experts and take the first step to optimize your website and grow your business.