Posted By: Kyle Fagala
Marketing is a tough game, and with orthodontic marketing, there’s an added element of stress as you try to manage a busy practice while attempting to translate general marketing techniques into social media and other online endeavors—even typing that out is an ordeal! If you’re looking for more effective ways to boost your conversion rate and smash your general marketing goals, you’re in the right place. Keep reading to learn some of our top tips for successfully advertising your orthodontic practice!
Keep it simple with local signs
You may not think analog advice has any place in a digital world, but don’t knock it ‘til you try it. While many people ignore this simple strategy in favor of more technical methods, it can be one of the easiest ways to connect with your community. If you’re looking to increase your traffic, local signs will help you get it with a one-time investment that will pay for itself over and over again! Begin by identifying the high-traffic areas in town that your target demographic frequents, then roll in with posters, banners, flyers, and any other printed materials you can put your name on. If you’re not sure where to put them, community centers, coffee shops, and YMCAs can be great places to get you started.
Give your website a modern makeover
Don’t ignore the digital side of things while plotting your poster takeover! Your website is one of the most important tools in your marketing arsenal, so you need to ensure it stands out from the crowd. Even if your current site is functional and attractive, it may not be getting the job done—remember, if it isn’t driving consultations or converting customers, it’s not as effective as it should be.
There are a few things you can do to spruce up your site, starting with high-quality content. You may not think anyone reads it, but good copy can boost your reputation, increase your authority as an industry expert, and help your website rank higher on Google. Another area to focus on is ensuring your site has several clear calls to action. This could be a contact button, link to a free consultation, or some other appeal, but whatever it is, make it easy to find and easy to use!
The same goes for reviews or testimonials. Whether these are video, text, or a combination of the two, a page dedicated to patients singing your praises will do more than almost anything else to convince potential clients that your business is worth it.
Put several eggs in your Google My Business basket
Aside from your website, your Google My Business listing page is one of the biggest assets you have. It’s essential that this tool is optimized to drive traffic to your business and improve your rankings. Start with a solid set of honest reviews from former patients and friends. Steer clear of paid reviews as they always stand out like a sore thumb!
You should also fill out all the information possible, including your location, the services you offer, contact details, etc. The more content Google has on your business, the less it has to guess and the higher it will rank your site. Back this info up by listing your business everywhere you can using the exact same details—think Yelp, BBB, Yellow Pages, and more.
Don’t forget to post regularly on your Google My Business page! The more activity your business has, the more likely Google will be to rank it highly and the more trustworthy its search engine algorithms will find you.
Keep Facebook and Instagram ads running
Facebook and Instagram ads are the backbone of digital marketing, and that’s especially true for local businesses. If you’re new to these ads or just want yours to be more compelling, start by creating high-quality text and video ads for both platforms. These should be designed to catch the eye of potential patients, and don’t forget to use Facebook’s Ad Manager to target your key demographic locally! If your ads need a little extra pizazz, try creating a big giveaway to increase your brand’s publicity and drive additional traffic your way.
Add Google Ads to the mix, too
Once you’ve optimized your website and Google My Business Page, Google Ads can be a quick way to get results as you continue building your search engine authority. Google Ads help spread your name and create fast traffic for major keywords, but they can get a bit pricey, particularly when bidding on competitive keywords like “braces” or “Invisalign.”
Be social media savvy
Successful online marketing revolves around regular, authentic content on social media. People tend to be pretty good at tuning ads out these days, but posting quality content on social media that feels fluid and natural is a great way to drum up interest in your orthodontic practice! This doesn’t need to be a full-time job to be effective, either. Keep it simple by posting regular shots of happy patients, showcasing your work with before and after images, taking viewers behind the scenes with fun videos, or getting in on the latest TikTok trends. Engaging and interesting content like this will help you seem more relatable to your target audience and make them more likely to contact you when they’re ready to start their smile journey!
Take it back to the basics with email marketing
If you’re looking to grow your orthodontic practice, these tips will set you up for success but don’t forget that the Neon Canvas team can help you achieve your goals, too. As a Google Premier Partner, we manage more spending there than anywhere else! We also have insider resources with Google that our competitors don’t, giving you a unique marketing edge as you continue to build out your brand. We’d Our team would love to help you implement some of these strategies in the coming months! Reach out to learn more about the services we offer, and let’s build your brand up together. boost your business together.