Search engine marketing (SEM)

SEM is the practice of marketing or advertising your website through various search engines, such as Google or Yahoo, or placing targeted ads on social media such as Facebook and Instagram. It will generally consist of one or more of the following components:

Organic Search Engine Optimization (SEO) - SEO applies specialized techniques to maximize your business ranking in “organic” search results. Organic search results are the rankings of web pages returned by a search engine when you search for a specific word or phrase. These are referred to as "keywords" or "keyword phrases".

Local Search - If your business is one that tends to focus on mainly local potential clients, you can list it by city in search engines such as Google, and directories like Yahoo.  This offers a way for area residents to find your business online.

Pay Per Click Advertising (PPC) - This covers ads you place for your website with a particular search engine, such as Google or Yahoo, or with a specific social media site, such as Facebook or Instagram. You bid the amount you are willing to pay per click, and the more you bid, the higher your ad will appear in the search engine results. You can also use PPC advertising to your advantage on your own website by using Google AdSense, Bing Ads, social media based advertising, and similar programs.

PPC ads help us target potential customers for your business based on age, gender, occupation, or the online behavior of your target audience. When done effectively, they can immediately increase your online visibility, and in turn, are likely to boost your overall profitability.

Why is SEM Important?

Search engine marketing helps deliver traffic to your website, which in turn can lead to new customers and increased revenue. Search engine marketing can be very cost effective, particularly when compared to other means of marketing and advertising. Neon Canvas specializes in providing the biggest bang for your buck. We find the most successful techniques for your business and build on them, and SEM is often an important component of that.

How do we measure SEM effectiveness?

How we measure the effectiveness of your search engine marketing program will depend on what your objectives are. For example, if your main goal is to increase the number of visitors to your website, we would consider our SEM successful by comparing your traffic statistics before and after you implemented search engine marketing with Neon Canvas. While search engine marketing efforts can take time to boost traffic, rest assured we’re working behind the scenes to build your business and boost your brand.