Times are changing and so is the way you provide care. As orthodontists around the country are having to close offices and postpone patient visits to help stop the spread of COVID-19, the need for virtual care grows. Virtual consultations and appointments may be services you’ve offered for a while, or this may be your first experience with telemedicine. Either way, it’s crucial during this time of social distancing to let your patients know that you’re still there for them.
After getting your team and office set up for virtual consultations and appointments, you may be unsure how best to communicate these changes to your patients. We’re here to help! Keep reading for the top four ways to let your patients know you’ve made the switch to telemedicine.
#1 Email
Email is a quick and efficient way to let all of your patients know about the virtual services you provide. You can use a service, such as Mailchimp, that will send a mass email to any patients who have provided you their information. The writers at Neon Canvas will help you create a personalized announcement to connect with your patients, letting them know you care.
#2 Social Media
Social media is a great tool, especially while social distancing! Sites like Facebook and Instagram allow you to connect with your patients and followers daily, as well as making new connections. This gives you the opportunity to reach out to both current and new patients about your new (or newly emphasized) virtual services! We’ll work together to create unique graphics to announce your transition to telemedicine, giving every post your personal touch.
#3 Pinned post
In addition to simply posting on social media, on most sites, there is a “pin to top” feature. After you create a post updating your friends and followers about your virtual services, you can save it to the top of your page. This makes it the first post people see, alerting them to your availability, even during these times of change. You can include any relevant information, such as office closures, your virtual care services, and a direct link to your virtual consultation form!
#4 Website Changes
Once you’re set up for virtual appointments, you can make some simple changes to your website to make it more prominent. Including an announcement or a direct link to your virtual consultation form can be a great way to inform people visiting your site that you’re still providing treatment, even while doing your part to flatten the curve! Our expert team will make simple, but impactful, changes to your site, highlighting your virtual services. This will allow your patients to quickly find your online services, and access them with ease!
Today’s technology makes it easier than ever to connect with each other. During this time of social distancing, this is essential in order to keep your patients updated on any changes in the coming weeks. Show your patients you care by keeping open communication at the forefront.
Stay ahead of the game! Update your patients and show you care by announcing your transition to virtual care.