Pew Research Center found Google users click results about half as often when an AI summary appears. Here is what that means for orthodontic websites, which searches are exposed, and why starts matter more than sessions.
Open up your dental practice website right now. Take a hard look at the first image a visitor sees. Is it a photo of your actual office, your actual team, your actual patients? Or is it a stock photo of someone with suspiciously perfect teeth and an expression that looks like they’ve never once experienced… Read More
You’ve been burned before. Or you’ve heard enough stories from colleagues to know what burned looks like. The agency that promised page-one rankings in 90 days. The one that sent a monthly report full of graphs that didn’t correlate with a single new patient. The one that assigned your account to a 23-year-old who had… Read More
If you feel like dental marketing is moving faster than it used to, you’re right. The landscape that worked reasonably well for most practices in 2022 looks noticeably different today, and the changes aren’t slowing down. AI is reshaping how patients find information. Ad costs in competitive markets have risen sharply. The video content that… Read More
You’ve done the hard part. The patient found you online, liked what they saw, and booked a consultation. Now they’re sitting across from your treatment coordinator, treatment plan in hand — and they pause. They say they need to think about it. They’ll call back. And then, more often than not, they don’t. What went… Read More
Most dental marketing conversations start with the same question: how do we get more new patients? It’s a reasonable question. New patients are energizing, and there’s a real growth ceiling if you’re not attracting them. But there’s another number that determines your practice’s financial health just as much as new patient count, and most dentists… Read More
A patient comes in for a consultation on dental implants. Your team walks through the treatment plan, the timeline, and the outcomes. The presentation is solid. The patient is engaged. And then the fee comes up — $4,800 — and you watch their face shift. Not because they’re unwilling. But because they weren’t prepared for… Read More
You scroll past another dental practice’s Instagram post — a stock photo of perfect white teeth with a caption that reads “Did you know flossing is important?” You already know. Everyone knows. And more importantly, nobody is booking an appointment because of it. That’s the state of dental social media marketing for most practices right… Read More
Your marketing agency sends you a report at the end of the month. It has charts. Lots of charts. Impressions are up 22%. Your Instagram reach doubled. Your website had 3,400 sessions. You nod along on the call, say something about the numbers looking good, and hang up without being any more sure than you… Read More
Imagine a potential patient — we’ll call her Sarah — who notices that her gums have been bleeding when she brushes. She doesn’t call a dentist right away. She does what almost everyone does: she Googles it. She reads a few articles, reassures herself it’s probably nothing serious, but also comes across a thorough, plainly… Read More
She has a six-month-old and a three-year-old, and her pediatrician just told her the baby is ready for a first dental visit. She has no idea where to start. She opens Google and types “pediatric dentist near me” — and in the next three minutes, she’s going to form an opinion about every practice that… Read More
You opened your second location six months ago and you’re already feeling the marketing strain. The social media accounts are a mess — sometimes you’re posting from the wrong location’s profile, the Google Business Profiles have inconsistent information, and you’re not quite sure which location’s phone number to put in the ads you’re running. You’ve… Read More