With the continuation of social distancing guidelines and “safer-at-home” orders being put in place, or even extended, the need for virtual medicine increases. Implementing virtual consultations and appointments allows you to connect with your patients while keeping in line with the CDC’s recommendations. While you get your virtual services up and running, you may be Read More
The need for virtual services continues to grow every day. As more people are staying home, they are starting to look for new health care options. Thankfully, there have been many advances in technology and changed guidelines allow for the increased use of telemedicine practices. This has opened doors in the way orthodontists can provide Read More
“Alone, we can do so little; together, we can do so much” – Helen Keller During these difficult times, we’ve seen people come together all over the world to inspire and encourage each other. The orthodontic community in particular is seeing an unprecedented number of mandatory and voluntary closings, and we’re seeing guidelines and recommendations Read More
Times are changing and so is the way you provide care. As orthodontists around the country are having to close offices and postpone patient visits to help stop the spread of COVID-19, the need for virtual care grows. Virtual consultations and appointments may be services you’ve offered for a while, or this may be your Read More
There’s no doubt that times are changing. With the outbreak of COVID-19 leading the CDC to encourage social distancing, there’s been a need for more virtual services. For many, this may seem like uncharted territory. However, with today’s technology, it can be easier than ever to connect with patients – both new and old – Read More
In a time of the global pandemic, you may be unsure of how to best communicate with your customers. With the Center for Disease Control (CDC) urging everyone to practice social distancing, having the right social media strategy is crucial. Thankfully, today’s technology gives us the ability to keep up these relationships and stay engaged Read More
With the Center for Disease Control recommending the practice of social distancing, virtual communication and services are more essential than ever. We understand that these abrupt changes can throw off your day-to-day life and leave you wondering how best to proceed. This is the time to plan ahead, not panic! In the face of this Read More
Social media trends change rapidly, and as we get further into 2020, we’re taking some time to rethink what “success” actually looks like for social media marketing. Companies are having to walk a tightrope between making sense of social data while finding new and exciting ways to engage with their audience. Here at Neon Canvas, Read More
Spotify versus Coachella. ESPN versus Madison Square Garden. Netflix versus Broadway. There’s something powerful about being a part of something live and in person instead of witnessing it through a phone or TV! There’s a unique combination of sights, sounds, smells, and tastes that all add up to create a memorable experience that simply isn’t Read More
For the last couple of months, we’ve been looking at how to build a brand in bite-sized pieces, from what brand identity is to the steps you need to take to build lasting connections. Now that you’ve learned how to establish your brand within your company and taken the necessary steps to develop it, let’s Read More
Last month, we took you back to the basics of building a brand. We looked at what brand identity means and why it’s such an important part of creating long-term success. In this month’s blog, we’re going to continue breaking down the components of brand building, giving you the tools you need to build a Read More
In the marketing world, we talk about your brand a lot. A lot, a lot. With so many businesses working hard to stand out from the crowd, it’s crucial to create a strong brand identity that gives companies that extra edge with their audience. But what does brand identity even mean? How do you build Read More