Did you know that branding is one of your most influential assets? In an oversaturated market, creative branding will help you stand out from the crowd and show your target audience what they can expect from choosing your business. This goes beyond a flashy website or clever logo, however. Good branding will keep every touch point of your brand consistent so that it creates a clear image in the customer’s mind. This is why keeping your brand up-to-date and offering value to your intended demographic is essential!
Rebranding is one way you can achieve this. There comes a time in all our lives when we feel the need to make changes, whether it’s our jobs, diets, or homes. Out with the old and in with the new doesn’t just apply to us personally, though! It’s also a great motto for shaking things up professionally, too. Branding is vital to the success of your business, but sometimes you can outgrow your initial plan. That’s where rebranding comes in! It gives you the chance to adapt and flourish as your company grows instead of staying stuck in one strategy.
Some business owners look at rebranding as a failure, but that’s very rarely the case. If you’ve outgrown your current branding or survived long enough for it to look a bit dated, that’s a success rather than a failure! In fact, many companies rebrand every 7-10 years on average to keep things fresh and exciting for their audience. If you’ve recently begun contemplating a brand overhaul, it may seem like a daunting task. Asking yourself these three simple questions can be a great place to start:
- Why are you thinking about rebranding?
- How much work do you want to put into rebranding?
- Have there been any changes to your business that would affect your rebranding?
While you’re thinking these through, it can be helpful to understand the benefits involved in a rebrand. Let’s explore some of the advantages you can expect when giving your business a branding reboot!
Connect with a new audience
Refreshing your brand’s look and feel allows you to reach a whole new audience. When you put a renewed focus on everything your company has to offer and promote it in a different way, people will start to take notice. A rebrand can stimulate your business and create new growth in a constantly evolving market.
Stand out from competitors
As your business grows, you’ll be contending directly with industry competitors in your area. Rebranding can be an incredibly effective way to set your company apart! This will give you the chance to showcase your unique services and overall expertise. Updating your brand will help establish you as an industry leader with extra appeal.
Keep things current
Rebranding has one goal: keeping your brand current! Trends in design are known to play a big role in how present and potential clients perceive your brand. Getting ahead of the curve with a bold new look will show your audience that you’re paying attention to the latest trends within your industry (and taking advantage of them!)
New location
Have you opened a new office or moved to a different location lately? If so, this could be the perfect chance to take on a rebrand, too! Look at your existing strategies with a fresh eye and adapt or change anything that feels stale or outdated. This is also a good opportunity to ensure every message is consistent across your brand for maximum impact.
Explain (and celebrate) mergers and acquisitions
If you’ve merged with another company since your original branding strategy was implemented, you should evaluate how to communicate that to the public with your messaging. It may be in your best interests to take the best from each business and merge them into a cohesive new branding campaign. This will help lessen any confusion surrounding the merger and will also allow your new brand to build trust through coherency.
Reflect your growth
It’s hard to highlight how much your company has grown when your branding doesn’t currently reflect it! If your business has expanded over the years to offer new products, services, or technology, rebranding is an excellent way to let your target audience know about the positive ways your business is evolving.
Boost your bottom line
When you put time and effort into a successful rebrand, you’ll benefit from increased brand awareness, new potential clients, and a more profitable company. Embracing a new look and brand strategy will help showcase your expertise and experience, expand your influence, and stand out head and shoulders above competitors in your area.
Rebranding comes with a huge opportunity to reposition your business and reconnect with your target audience using a refreshed look and updated language. It can be exciting to start changing things up, but remember that every decision you make throughout the process should align with what your brand is trying to achieve. Whether you decide to go through with a rebranding or not, never lose sight of what you want to get out of your business and what success means to you. Being creative and on top of the design trends will work in your favor, but consistency and authenticity are ultimately what matters the most.
Starting with the fundamentals will help ensure you get the most out of a rebrand. If you’re not sure where to start, you’re in the right place—our talented team would love to walk you through a brand refresh or total brand overhaul, all you have to do is reach out and we’ll get you started! Our goal is to get you closer to your clients in a way that your competitors can’t. If you’re ready for a rebranding adventure, get in touch and let’s take the first steps together!