In the field of orthodontic marketing, search engine optimization is king. SEO is responsible for higher rankings on search engines like Google, which means more website visits and higher conversion rates. These systems are constantly evolving to make it easier for users to find the answers to all their questions, but it takes an SEO Read More
So you’re wondering about the difference between owning vs. renting your website. Neon Canvas is here to help! At the core of it, deciding whether to rent or buy your website is not so different from deciding to rent or buy an office space for your business. After all, your website is your orthodontic, dental, Read More
Chatbots have become all the rage to streamline operations and communication without bogging down the customer service team. However, nothing can replace the personal touch of human conversation, so chatbots aren’t the answer to your marketing strategy. Types of Chatbots There are two main types of chatbots that businesses use: rule-based and artificial intelligence. A Read More
The year is 2022, and the name of the game is digital marketing. As a successful orthodontist in a post-Covid world, you know that your website is your mainline to reaching prospective patients – but building that website is a challenge when you’re busy making patients smile! Your days of worrying about keeping up with Read More
In the ever-evolving world of digital marketing, your website is the first impression you’ll make on potential patients. Rather than meeting you in person, your patients will search online for offices in their area, scroll through several websites, and choose to book a consultation with whoever has the most personable online presence. That’s why you Read More
There are two common times when businesses consider cutting their marketing budget—when things are really good and when they’re really bad. The fluctuating economy and looming threat of recession can feel intimidating when it comes to growing your practice. However, this is the best time to buckle down your marketing efforts, and our team is Read More
Marketing is a tough game, and with orthodontic marketing, there’s an added element of stress as you try to manage a busy practice while attempting to translate general marketing techniques into social media and other online endeavors—even typing that out is an ordeal! If you’re looking for more effective ways to boost your conversion rate Read More
Did you know that branding is one of your most influential assets? In an oversaturated market, creative branding will help you stand out from the crowd and show your target audience what they can expect from choosing your business. This goes beyond a flashy website or clever logo, however. Good branding will keep every touch Read More
Search engine optimization is critical for maximizing your online presence and growing your business. SEO is the best way to generate organic traffic to your business website and helps you gain leads by improving your visibility. It can be easy to find a routine and stick to it, but you can’t always do that for Read More
Do you feel like there’s a new social media platform to figure out every time you turn around? You’re not alone! Many businesses are still trying to crack the code of Facebook, Instagram, Twitter, and TikTok. While it may be tough to tackle the mysterious algorithms associated with each, there is one thing you can Read More
When it comes to your digital marketing strategy, two leading advertising platforms stand out: Google AdWords and Facebook advertising. Each option offers effective and affordable advertising strategies that allow you to expand your reach more than ever. But what are the pros and cons of Google versus Facebook, and which one should you choose for Read More
It may seem like a harmless habit, and you may even use it to check your rankings. Googling yourself can negatively impact your SEO and ad efforts, making them less effective. This can be frustrating when you invest time and money into digital marketing campaigns to increase your rankings! That’s why we’re taking a look Read More