There are two common times when businesses consider cutting their marketing budget—when things are really good and when they’re really bad. The fluctuating economy and looming threat of recession can feel intimidating when it comes to growing your practice. However, this is the best time to buckle down your marketing efforts, and our team is Read More
Marketing is a tough game, and with orthodontic marketing, there’s an added element of stress as you try to manage a busy practice while attempting to translate general marketing techniques into social media and other online endeavors—even typing that out is an ordeal! If you’re looking for more effective ways to boost your conversion rate Read More
Did you know that branding is one of your most influential assets? In an oversaturated market, creative branding will help you stand out from the crowd and show your target audience what they can expect from choosing your business. This goes beyond a flashy website or clever logo, however. Good branding will keep every touch Read More
Search engine optimization is critical for maximizing your online presence and growing your business. SEO is the best way to generate organic traffic to your business website and helps you gain leads by improving your visibility. It can be easy to find a routine and stick to it, but you can’t always do that for Read More
Do you feel like there’s a new social media platform to figure out every time you turn around? You’re not alone! Many businesses are still trying to crack the code of Facebook, Instagram, Twitter, and TikTok. While it may be tough to tackle the mysterious algorithms associated with each, there is one thing you can Read More
When it comes to your digital marketing strategy, two leading advertising platforms stand out: Google AdWords and Facebook advertising. Each option offers effective and affordable advertising strategies that allow you to expand your reach more than ever. But what are the pros and cons of Google versus Facebook, and which one should you choose for Read More
It may seem like a harmless habit, and you may even use it to check your rankings. Googling yourself can negatively impact your SEO and ad efforts, making them less effective. This can be frustrating when you invest time and money into digital marketing campaigns to increase your rankings! That’s why we’re taking a look Read More
You may have noticed some significant changes in your local business search rankings lately. Google confirmed that they rolled out a new algorithm during the first week of December and has caused quite a stir in local rankings. The update is known as “Vicinity” because the biggest impact is related to proximity rankings. This is Read More
Setting an advertising budget for your business can feel pretty overwhelming. With so many media outlets available in today’s world, you may not know where to even begin. Thankfully, you don’t have to do it alone! The team at Neon Canvas is here with your guide on how to set an advertising budget for your Read More
Whether it’s your first time opening your website’s analytics tab or you’re a seasoned SEO wizard, knowing your audience better than your competition can give you the edge that helps your business succeed. The better you understand your audience, the better you can serve them content, services, and products that add value to their lives! Read More
These days, almost all of us are active on one social media platform or another—or maybe more than one! Aside from being a place to connect with friends, family, and that kid who was your lab partner in high school, social media is also the easiest way to tap into your target audience. Don’t make Read More
Receiving online reviews can be a nerve-wracking experience, especially for smaller businesses. These assessments often have a significant influence on potential clients when they’re posted online, so it’s certainly understandable if they make you nervous. You may be tempted to ignore them or avoid an online presence altogether just so you don’t have to deal Read More