Creating a digital ad strategy that actually generates more leads for your orthodontic practice requires an intentional approach and an understanding of how to implement it. There are two major digital ad platforms at your disposal: Google and Meta (formerly known as Facebook). These platforms operate in different ways to round out your ad strategy, Read More
A new patient in the consult room is worth ten in the lead funnel. After all, you could get a hundred new patient leads in a week, but if not even one of them is ready to start treatment, those hundred leads won’t matter to your bottom line. That’s why one of your top orthodontic Read More
As a service-based industry, your orthodontic marketing requires a personal touch – and in the modern world, that’s hard to achieve without an active social media presence. Regularly using your orthodontic practice’s social media platforms can boost your brand awareness, build trust and community with your audience, and encourage new leads to book their consultations. Read More
Let’s be honest: most people do judge a book by its cover. It’s a simple truth. First impressions drive human interaction because they give us a quick sense of what’s trustworthy and what isn’t. In the world of searches and clicks, your orthodontic website only has about fifteen seconds to prove your practice is trustworthy Read More
Whether you’re a new practice or an established orthodontic go-to, generating quality leads is the key to growth. In the digital world, however, word-of-mouth referrals aren’t enough to take your business to the next level – you need a high-quality orthodontic marketing strategy to boost your numbers and grow your practice. Getting started is the Read More
Ah, the humble referral. It’s the holy grail of marketing. When someone appreciates your business enough to put their own good judgment on the line and stand behind you, people notice. While online reviews take the place of word-of-mouth marketing in the digital sphere, they’re just as important for your practice’s success. So today, we’re Read More
It’s one thing to score a new lead. It’s another thing entirely to turn that lead into a new patient start. Your digital marketing strategy is your best bet for getting new patients interested in your practice over your competition, but it’s your job to keep them interested once they’re in the dental chair. Converting Read More
From infographics on social media to that podcast you listen to on your daily commute, content in all its forms is what makes the World Wide Web go round. The more high-quality content you produce, the higher the return on investment your marketing efforts will deliver – and statistically speaking, blogging is one of the Read More
They say that when one of the first motion-picture films hit the big screen, the now-infamous train video sent the audience running for the doors. Since then, however, video content has had the opposite effect: we just can’t get enough. In fact, it’s predicted that video will make up 82% of internet traffic in 2024, Read More
Google, Facebook, and Instagram: you know them, you love them. With a worldwide reach of 4.77 billion users on Google and 1.98 billion users on Facebook alone, posting an internet billboard puts your orthodontic ads in front of more eyes than you could ever market to from your hometown practice – all with the technological Read More
New year, new trends, same core principles. The only constant in digital marketing is that the rules are always changing – but with trust-building as your guiding light, you’ll navigate the orthodontic marketing world in the new year without a hitch. Here are our predictions for how you can most effectively boost your orthodontic marketing Read More
Good things may come to those who wait, but better things come to those who act. In the fast-paced digital age of 2024, hiring a digital marketing agency is the decisive action that can garner great rewards in the new year. Let’s reveal why patience is a virtue, but proactivity is a game-changer – here’s Read More