A mom named Sarah is sitting in the school pickup line. Her daughter’s dentist just recommended an orthodontic evaluation, and she’s got about 20 minutes before the bell rings. She picks up her phone and searches “orthodontist near me.” Within the next 48 hours, she’ll visit three or four websites, check Google reviews, probably glance Read More
For the first several years, the practice grew almost entirely on referrals. Pediatric dentists sent families over. Happy patients told their neighbors. The doctor showed up at a couple of community events each year and that kept the pipeline warm. It was comfortable. It worked. Then something changed. Maybe a competing practice opened nearby. Maybe Read More
If you’ve been in orthodontics long enough, you know this scenario well: a parent brings their child in for a consultation, they love your office, they’re impressed with your team… and then they say, “We’re just not ready yet.” This can feel discouraging, especially if you’re putting in the marketing effort to attract and convert Read More
Before someone ever visits your website or walks through your doors, they’re probably checking out your Google Business Profile (GBP). It’s one of the most powerful—yet often overlooked—tools in your marketing toolbox. Whether someone’s searching for “Invisalign near me” or looking up directions to your practice, your GBP is often the first thing they see. Read More
Every year, your city’s “Best Of” or “Community Choice” awards roll around—and every year, local businesses hustle for the top spot. That’s for good reason. These contests are golden opportunities to boost your brand visibility, gain community credibility, and yes, even climb the SEO ranks. If you’ve ever felt unsure how to actually win one Read More
Innovation stops for nothing, and that’s never more apparent than at the AAO Annual Session. Part and parcel of what makes your practice marketable is the tech you offer that your competitors don’t – so here are the AI tools for orthodontists that we loved at the AAO 2025 that could put you a step Read More
If you’ve been practicing orthodontics for any length of time, you already know how dependent your success is on a steady flow of brackets, wires, and clear aligners. In light of ongoing tariff changes and supply chain disruptions, reliable sourcing can still feel like a moving target. We’re not here to make political statements or Read More
AAO 2025 in Philadelphia, here we come. If you’re anything like us, you’re already thinking about your to-do list or cramming sessions into your schedule like it’s going out of style. But you don’t have to do all the work alone. Keep reading to see our shortlist of the top marketing sessions at the American Read More
Marketing a dental practice might sound like a tedious blend of ads, social media posts, and the occasional “We’re the best in town!” tagline. But if you’re here, you already know there’s far more nuance involved. You need a cohesive plan that attracts the right audience, showcases what makes your practice special, and ultimately generates Read More
It’s the million-dollar question: how can you prep your 2025 orthodontic marketing strategy to stay ahead of the game in the new year? We interviewed industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates to find out what drove the orthodontic field in 2024 to help you create a marketing plan that adjusts for Read More
All too often, orthodontic practices get so hung up on the “what” of their marketing strategy that they forget about the “who” – and when you don’t have the right target audience in mind (hint: it isn’t just moms!), your content might be wasted on the wrong crowd. Every orthodontic marketing plan should start with Read More
Creating a digital ad strategy that actually generates more leads for your orthodontic practice requires an intentional approach and an understanding of how to implement it. There are two major digital ad platforms at your disposal: Google and Meta (formerly known as Facebook). These platforms operate in different ways to round out your ad strategy, Read More