Innovation stops for nothing, and that’s never more apparent than at the AAO Annual Session. Part and parcel of what makes your practice marketable is the tech you offer that your competitors don’t – so here are the AI tools for orthodontists that we loved at the AAO 2025 that could put you a step Read More
If you’ve been practicing orthodontics for any length of time, you already know how dependent your success is on a steady flow of brackets, wires, and clear aligners. In light of ongoing tariff changes and supply chain disruptions, reliable sourcing can still feel like a moving target. We’re not here to make political statements or Read More
AAO 2025 in Philadelphia, here we come. If you’re anything like us, you’re already thinking about your to-do list or cramming sessions into your schedule like it’s going out of style. But you don’t have to do all the work alone. Keep reading to see our shortlist of the top marketing sessions at the American Read More
Marketing a dental practice might sound like a tedious blend of ads, social media posts, and the occasional “We’re the best in town!” tagline. But if you’re here, you already know there’s far more nuance involved. You need a cohesive plan that attracts the right audience, showcases what makes your practice special, and ultimately generates Read More
It’s the million-dollar question: how can you prep your 2025 orthodontic marketing strategy to stay ahead of the game in the new year? We interviewed industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates to find out what drove the orthodontic field in 2024 to help you create a marketing plan that adjusts for Read More
You know better than anyone that running a successful orthodontic practice requires more than clinical expertise. You need brand visibility, trustworthy referrals, and a steady stream of new patients. But where do you start when it comes to budgeting for marketing? There’s no universal formula for the “perfect” spend, but with a few tips from Read More
All too often, orthodontic practices get so hung up on the “what” of their marketing strategy that they forget about the “who” – and when you don’t have the right target audience in mind (hint: it isn’t just moms!), your content might be wasted on the wrong crowd. Every orthodontic marketing plan should start with Read More
Creating a digital ad strategy that actually generates more leads for your orthodontic practice requires an intentional approach and an understanding of how to implement it. There are two major digital ad platforms at your disposal: Google and Meta (formerly known as Facebook). These platforms operate in different ways to round out your ad strategy, Read More
A new patient in the consult room is worth ten in the lead funnel. After all, you could get a hundred new patient leads in a week, but if not even one of them is ready to start treatment, those hundred leads won’t matter to your bottom line. That’s why one of your top orthodontic Read More
As a service-based industry, your orthodontic marketing requires a personal touch – and in the modern world, that’s hard to achieve without an active social media presence. Regularly using your orthodontic practice’s social media platforms can boost your brand awareness, build trust and community with your audience, and encourage new leads to book their consultations. Read More
Let’s be honest: most people do judge a book by its cover. It’s a simple truth. First impressions drive human interaction because they give us a quick sense of what’s trustworthy and what isn’t. In the world of searches and clicks, your orthodontic website only has about fifteen seconds to prove your practice is trustworthy Read More
Whether you’re a new practice or an established orthodontic go-to, generating quality leads is the key to growth. In the digital world, however, word-of-mouth referrals aren’t enough to take your business to the next level – you need a high-quality orthodontic marketing strategy to boost your numbers and grow your practice. Getting started is the Read More