What’s In a Brand Before diving into the nuances of brand consistency, it’s important to spend some time getting to know the ropes (i.e., ask the existential questions). If your company were a person, how would they think? Talk? Act? What would they wear? How would they express themselves? These are all questions that you Read More
Landing pages. Backlinks. Site maps. Every aspect of your website works together to build a credible, consistent brand image that affects your audience’s view of your practice. These intricately linked details cross-promote each other, which means introducing a blog to the mix can push your website’s success to the next level. So why does your Read More
Since the dawn of Instagram, creating clever social media captions has become somewhat of a national pastime, and as a result, businesses have had to step up their game to match the effort. These short blurbs give you the opportunity to add context, drive engagement, and connect with your audience in a way that shows Read More
What do brands like FedEx, Nike, and Google have in common? These brands are some of the most iconic of all time, and for one main reason: they’re instantly recognizable. The arrow conveniently located within the FedEx name, the Nike swish and “just do it” tagline, the four-color layout of Google’s home page – they’re Read More
Picture this: you’re on a road trip, and you’re looking for a place to grab a bite to eat. So what do you do? You pull out your smartphone and type “restaurants near me” into Google. Thanks to Google My Business (GMB), the search engine instantly serves up a list of potential winners in your Read More
In an era where technology is deeply ingrained in our daily lives, it comes as no surprise that most patients rely on search engines like Google to find medical services. Whether you’re an orthodontist refining your orthodontic marketing tactics, a dentist trying to capture Invisalign patients, a plastic surgeon advertising cosmetic services, or a local Read More
When it comes to orthodontic and dental marketing, the digital landscape is extremely competitive, and everyone’s looking to increase their following. Cutting your way through the digital jungle can feel daunting, especially when you’re unsure how to navigate the algorithm. When it comes to increasing your reach in the world of social media, you need Read More
Wondering why you should choose Google and Facebook to promote your business? We’ve come a long way since the years of traditional, Mad Men-style marketing techniques, and no truly competitive business can ignore the power of Google and Facebook any longer. Generating leads through these platforms’ ad systems increases brand awareness, boosts search engine optimization, Read More
As an orthodontic professional, straightening teeth is your main concern – but it’s not your only concern. Running a successful practice requires more than just brackets and wires; it requires the ability to book consultations and turn leads into starts. Your online presence is the key to creating successful conversions in the digital age, and Read More
It’s the start of the New Year, and that means it’s time to implement your orthodontic, dental, or other business-centric marketing plan for the year ahead. The field is always changing, growing, and evolving, but social media remains at the forefront, and it’s important to keep your Neon Canvas team close while you navigate new Read More
In a world gone virtual, there’s no doubt that Google is king. From guiding internet surfers to the answers they’re searching for to providing analytics that help practice owners manage their orthodontic and dental marketing strategies, Google is as deeply connected to your online experience as the keyboard you type on. So when the Internet Read More
In the orthodontic marketing world, not all forms of advertisement are created equal. From Google Ads to classic giveaways, each marketing tool should have its own place within your budget, but you should trust the experts to help you determine what to prioritize and what to leave on the back burner. With the New Year Read More