It’s one thing to score a new lead. It’s another thing entirely to turn that lead into a new patient start. Your digital marketing strategy is your best bet for getting new patients interested in your practice over your competition, but it’s your job to keep them interested once they’re in the dental chair. Converting… Read More
From infographics on social media to that podcast you listen to on your daily commute, content in all its forms is what makes the World Wide Web go round. The more high-quality content you produce, the higher the return on investment your marketing efforts will deliver – and statistically speaking, blogging is one of the… Read More
They say that when one of the first motion-picture films hit the big screen, the now-infamous train video sent the audience running for the doors. Since then, however, video content has had the opposite effect: we just can’t get enough. In fact, it’s predicted that video will make up 82% of internet traffic in 2024,… Read More
Google, Facebook, and Instagram: you know them, you love them. With a worldwide reach of 4.77 billion users on Google and 1.98 billion users on Facebook alone, posting an internet billboard puts your orthodontic ads in front of more eyes than you could ever market to from your hometown practice – all with the technological… Read More
New year, new trends, same core principles. The only constant in digital marketing is that the rules are always changing – but with trust-building as your guiding light, you’ll navigate the orthodontic marketing world in the new year without a hitch. Here are our predictions for how you can most effectively boost your orthodontic marketing… Read More
Good things may come to those who wait, but better things come to those who act. In the fast-paced digital age of 2024, hiring a digital marketing agency is the decisive action that can garner great rewards in the new year. Let’s reveal why patience is a virtue, but proactivity is a game-changer – here’s… Read More
What’s In a Brand Before diving into the nuances of brand consistency, it’s important to spend some time getting to know the ropes (i.e., ask the existential questions). If your company were a person, how would they think? Talk? Act? What would they wear? How would they express themselves? These are all questions that you… Read More
Landing pages. Backlinks. Site maps. Every aspect of your website works together to build a credible, consistent brand image that affects your audience’s view of your practice. These intricately linked details cross-promote each other, which means introducing a blog to the mix can push your website’s success to the next level. So why does your… Read More
Since the dawn of Instagram, creating clever social media captions has become somewhat of a national pastime, and as a result, businesses have had to step up their game to match the effort. These short blurbs give you the opportunity to add context, drive engagement, and connect with your audience in a way that shows… Read More
What do brands like FedEx, Nike, and Google have in common? These brands are some of the most iconic of all time, and for one main reason: they’re instantly recognizable. The arrow conveniently located within the FedEx name, the Nike swish and “just do it” tagline, the four-color layout of Google’s home page – they’re… Read More
Picture this: you’re on a road trip, and you’re looking for a place to grab a bite to eat. So what do you do? You pull out your smartphone and type “restaurants near me” into Google. Thanks to Google My Business (GMB), the search engine instantly serves up a list of potential winners in your… Read More
In an era where technology is deeply ingrained in our daily lives, it comes as no surprise that most patients rely on search engines like Google to find medical services. Whether you’re an orthodontist refining your orthodontic marketing tactics, a dentist trying to capture Invisalign patients, a plastic surgeon advertising cosmetic services, or a local… Read More