You may have noticed some significant changes in your local business search rankings lately. Google confirmed that they rolled out a new algorithm during the first week of December and has caused quite a stir in local rankings. The update is known as “Vicinity” because the biggest impact is related to proximity rankings. This is Read More
Setting an advertising budget for your business can feel pretty overwhelming. With so many media outlets available in today’s world, you may not know where to even begin. Thankfully, you don’t have to do it alone! The team at Neon Canvas is here with your guide on how to set an advertising budget for your Read More
Whether it’s your first time opening your website’s analytics tab or you’re a seasoned SEO wizard, knowing your audience better than your competition can give you the edge that helps your business succeed. The better you understand your audience, the better you can serve them content, services, and products that add value to their lives! Read More
These days, almost all of us are active on one social media platform or another—or maybe more than one! Aside from being a place to connect with friends, family, and that kid who was your lab partner in high school, social media is also the easiest way to tap into your target audience. Don’t make Read More
Publishing a monthly blog on your website has many benefits, from building your online identity to increasing traffic to your website. With these benefits come an increase in conversions, which we can all agree is something to strive for! However, these things don’t just happen – they take some effort and planning on the front Read More
The world of digital marketing is constantly evolving and, with so much change in the past year alone, we’ve all had to pivot our strategies! Businesses are learning to adapt like never before and it’s really paying off. However, with so many necessary changes, there are inevitably going to be some untruths that pop up Read More
If you’re a small business owner, the topic of target audience is going to come up a lot in discussions about marketing. There’s a reason for that! If you don’t know exactly who to target, how will you know where to aim or if you’ve hit your mark? Taking the time to clearly define your Read More
If you’re a regular reader of our blog, you already know that social media platforms require regular and consistent engagement to be successful. This will often require careful planning and a schedule of some sort. For instance, there are daily activities that need to happen, like posting to your Facebook and Instagram, as well as Read More
As you probably know by now, promoting and advertising the services you offer is an essential part of building your brand and there are several ways to accomplish this. What you might not know is that one of the most effective techniques for reaching your target audience is “word of mouth” marketing. A Nielsen report Read More
Okay, let’s say you’ve been reading each installment of our “How To Create Amazing Social Media Content” series and putting all you’ve learned into action. You’ve started publishing more often on your social media platforms and putting extra care into the content you share. You’re enjoying the increase in engagement and forming an authentic connection Read More
If you’re looking to make a big impact on social media, boosting posts is one of the best ways to leverage content and maximize your social media ROI. Organic reach can be hard to come by on business pages, and boosted posts are often effective in combating a decline in your impressions and engagement. As Read More
Social media captions can be a gold mine for connection, but they’re often overlooked in favor of flashy images and fun videos. While social media platforms are predominantly visual, words have power too, and they shouldn’t be wasted! A carefully crafted caption presents you with a direct line of communication to your audience, increases engagement, Read More