With the Center for Disease Control recommending the practice of social distancing, virtual communication and services are more essential than ever. We understand that these abrupt changes can throw off your day-to-day life and leave you wondering how best to proceed. This is the time to plan ahead, not panic! In the face of this Read More
Social media trends change rapidly, and as we get further into 2020, we’re taking some time to rethink what “success” actually looks like for social media marketing. Companies are having to walk a tightrope between making sense of social data while finding new and exciting ways to engage with their audience. Here at Neon Canvas, Read More
Spotify versus Coachella. ESPN versus Madison Square Garden. Netflix versus Broadway. There’s something powerful about being a part of something live and in person instead of witnessing it through a phone or TV! There’s a unique combination of sights, sounds, smells, and tastes that all add up to create a memorable experience that simply isn’t Read More
For the last couple of months, we’ve been looking at how to build a brand in bite-sized pieces, from what brand identity is to the steps you need to take to build lasting connections. Now that you’ve learned how to establish your brand within your company and taken the necessary steps to develop it, let’s Read More
Last month, we took you back to the basics of building a brand. We looked at what brand identity means and why it’s such an important part of creating long-term success. In this month’s blog, we’re going to continue breaking down the components of brand building, giving you the tools you need to build a Read More
In the marketing world, we talk about your brand a lot. A lot, a lot. With so many businesses working hard to stand out from the crowd, it’s crucial to create a strong brand identity that gives companies that extra edge with their audience. But what does brand identity even mean? How do you build Read More
In today’s highly visual market, a poorly designed website can turn users off with little more than a glance. In fact, studies have shown that almost 40% of people will stop engaging with a website if they find the content or layout unattractive! That means that any snag a user hits on your site, from Read More
Have you ever been followed across the internet by a particular ad after looking up a product online? Welcome to the power of the tracking pixel! These tiny tools are often misunderstood, even by creative agencies, but they have the power to transform your marketing strategy. By using tracking pixels effectively, you can discover which Read More
When it comes to creating a profitable digital marketing sales funnel for your brand, there are several moving parts that require monitoring and optimization. We’ve talked quite a bit about using this method over the last couple of months, and this will be the final part in the series. To help you take advantage of Read More
Last month, we talked a bit about moving from outdated models to more fluid digital marketing techniques, including a revamped version of the marketing funnel. Today, we’re going to take a look at how to use that information to create a profitable digital marketing funnel in part 2 of a 3-part series! Success starts with Read More
“After you’ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” —Alfred Edward Perlman, noted railroad executive In recent years, there’s been a noticeable shift in the marketplace, with new and enhanced Read More
You have a company. You have a product, you have employees, and you have clients. But something seems to be missing, and you can’t quite place what it is. You may be missing a company “Why”. And if you are missing your “Why”, you may also be missing a strong company culture. The two work Read More