The world of digital marketing is constantly evolving and, with so much change in the past year alone, we’ve all had to pivot our strategies! Businesses are learning to adapt like never before and it’s really paying off. However, with so many necessary changes, there are inevitably going to be some untruths that pop up amongst the relevant information for successfully marketing your services. That’s why we’re taking a closer look at the top 5 SEO myths your business needs to know to keep growing throughout 2021! Keep reading to learn more.
What is SEO?
Search engine optimization is a common tool used in digital marketing to increase the quality and quantity of traffic to your website. When you have effective SEO strategies in place, you can increase the exposure of your brand through organic (or non-paid) search results. Increasing your brand visibility using popular keywords and analytics is a sure way to drive up your leads, giving you more opportunities to close the deal.
Why it matters
SEO is an excellent way to increase your brand awareness and drive organic traffic to your website. But there’s more to it than just setting up your website and hoping it hits the mark. You have to be sure that you’re creating content that’s fresh and original and caters to your target audience. When you have a thorough understanding of SEO and how it can help your business grow, you can better combat those pesky myths that sneak their way into your marketing strategies. That being said, let’s dive into the top 5 SEO myths your business needs to know!
Myth 1: SEO isn’t all that important
Probably the most pervasive myth about SEO is that it doesn’t matter. When you spend your money on ineffective SEO or put minimal effort into your SEO, you likely won’t see the results you’re hoping for. However, when done correctly, the benefits can be astounding!
Myth 2: SEO is “one and done”
This couldn’t be farther from the truth. Effective SEO is a muscle that needs to be flexed – and often! When you start neglecting your SEO you’re less likely to get quality traffic. Internet trends are constantly changing, so what worked for you at one point in time may not be effective down the road. This is why it’s so important to invest in a long-term SEO strategy.
Myth 3: SEO is all about rankings
It’s a common belief that search engine optimization is all about being the top ranking result on Google and other search engines. However, being number one isn’t always the most important thing. As we’ve mentioned before, organic website traffic is key to gaining starts for your business. While it can certainly help to be the first result in a search engine, pages typically gain traffic from multiple key words rather than just one. Two great ways to help you succeed in this area is to cover topics in more depth and build backlinks to help build your page-level authority.
Myth 4: Keyword research doesn’t matter
After learning that multiple keywords will play a part in your rankings, you may think that the importance of keyword research is out the window. That isn’t quite true, however! With so many keywords ranking, it’s even more important to know where to hone in your focus. When you know the top searches in a specific area, you can pivot your content to attract the most organic traffic possible.
Myth 5: Content is all you need
There’s no denying the importance of quality content that’s aimed at your specific audience. Building up a following based on your businesses information and authority on a subject can help your client base grow! However, there’s more to it than a good blog and strong captions. You also need to prioritize your website platform and design. When someone visits your site, is it user friendly? Is the most important information the easiest to access? Do you use links effectively?
Overcome SEO myths and grow your business with Neon Canvas
It can be overwhelming to be sure your online presence checks every box! However, when you work with a strong team to analyze every aspect of your website and online content, you can build a presence that results in strong SEO, high organic traffic, and consistent growth.
If you’re ready to take the first step in improving your website, sign up for a free content audit from our digital marketing experts. We’ll work with you to optimize every aspect of your SEO and marketing strategy and help your business thrive!