Publishing a monthly blog on your website has many benefits, from building your online identity to increasing traffic to your website. With these benefits come an increase in conversions, which we can all agree is something to strive for! However, these things don’t just happen – they take some effort and planning on the front end to see success in the long-run. Our top tips for creating your blog plan can help you reap the benefits of strong online marketing!
Whether you’ve been writing blogs for years or have just started to explore this as a possibility for you website, creating a plan for posting is essential. Keep reading to learn how to set your blog up for success!
Why Create a Blog Plan?
Your blog is a key player in the way your brand is represented online. When you spend some time planning, you can ensure that you’re creating high-quality content that appeals to your ideal audience. You’ll also be able to cater your content to local search engine rankings. This can help increase your business rankings and drive traffic to your website.
When you spend a little extra time planning your blog plan, the information you provide will truly benefit your readers. When you do this, you can establish yourself as an authority on your specific topic. Our top tips for creating your blog plan will help you create effective content for your website.
#1 Know Your Brand
The value of knowing the brand you’re representing can not be overstated. If you have brand guidelines, you can (and should!) reference them to provide consistent voice and tone across content. When you have a thorough understanding of your ultimate goals, you can plan accordingly and ensure you reach them.
#2 Do Your Research
The best part about creating a plan for your blog is having time to do research. While it can be easy to write about a topic you care about, writing to satisfy SEO as well as meet your readers’ needs can take a little more work. Doing research on keywords related to your topics can help you create content that ranks well in local search engines.
Doing research is another tool for gaining authority on the subjects you write about. Being a lifelong student can help you stay up to date with the latest information, therefore allowing you to provide your readers with relevant and helpful content. Creating a blog plan allows you to dedicate time to something that can boost the quality of your content.
#3 Know Your Audience
Similar to knowing the brand you’re representing, it’s also important to know the audience you’re aiming to connect with. The content that a teen who need braces relates to will be different than what the parents paying for treatment want to read. When researching information for your blog, knowing your audience will help you determine exactly what you’re looking for.
If you aren’t sure who your audience is,
#4 Build a Topic List
This step can feel overwhelming, but it doesn’t have to be! Once you’ve gone through the tips mentioned above, you’ll see that there is typically a wealth of information to provide within any area of business. As long as you are staying current on top keyword rankings, relevant information in your field, and who you’re trying to reach, you’ll likely have a variety of topics to choose from.
This step can be more flexible than the others. As you do more research, you may find changes in popular keywords. Don’t feel too boxed in by your plan! You can (and again – should!) adjust your content to account for those changes in top keywords. Keeping your topic list refreshed can be just as important as having one to begin with!
#5 Create Eye-Catching Headlines
Once you have a solid topic list, creating headlines that make each blog stand out while ranking for keywords is the next step. Consider the information you’re presenting – what makes it important for the reader? What is the ultimate purpose of the content you’re writing? Identifying the answers to these questions will help you create headlines that catch your readers’ attention and provide you with higher SEO rankings.
Take Your Blog to the Next Level with Neon Canvas
Whether you’re just starting your blog or are looking for a refresh, our top tips for creating your blog plan can be effective at any stage. Taking a few extra steps to plan your content, dedicate time to research, and write quality blogs, you can increase your online presence and reach your target audience. This will result in more leads and gaining starts for your business!
If you’re interested in working with our team of experts to create a solid plan for your blog, we would love to connect with you! Get your FREE digital marketing audit here and our team will reach out to you with the results. You can also contact us here and we’ll get in touch with you to schedule a call with our team!