THE Healthcare Marketing Podcast
Learn New Ways to Market Your Practice In 3, 2, 1…
Welcome to the Neon Buzz, where we offer marketing advice for oral, aesthetic, and other elective healthcare professionals. Sit back, grab your headphones, and take notes while we share our digital marketing secrets to help you grow your practice.
Latest Episode
What to Do If TikTok Is Banned
Description:
Is TikTok getting banned? Here’s how your small business can pivot your social media marketing strategy if TikTok goes dark.
Your playbook should include:
- Establishing/maintaining your presence on other platforms (Facebook & Instagram)
- Make it easy for your audience to find you on your other platforms
- Get on camera and talk about it
Past Episodes
Episode 09
Are you using digital ads the right way? Let’s dig into the pros and cons of Google vs. Meta (Facebook) ads with our Digital Ads Strategist, Garrett Pilgrim, so you can make the most of your digital marketing budget in 2025.
Episode 08
No more no-shows! Casting a wide net is a good way to get seen by a lot of people, but creating a targeted strategy means you get more of the people who will actually show up and start treatment. Tune in as Alex Rasmussen joins Curt to explain lead quality and offer tips to:
Episode 07
When you need more new patients, tapping into your referral sources is a great way to maximize your leads. Referral programs work best when you source leads from multiple networks, including referring doctors, current patients, and your community.
Episode 06
As a startup, your branding speaks VOLUMES to potential patients. 🗣️Everything from your color and font choice to logo design can communicate subconscious messaging, so Catie and Curt are here to break down what works, what doesn’t, and how to stand out against your competitors.
Episode 05
If you’re missing out on leads, it could be because you’re waving one of these marketing red flags. Catie and Opal are here to share their lead gen red flags + the top ways to fix your strategy.
Episode 04
A localized approach to search engine optimization (SEO) is key to getting seen by more patients in your community, so we’re sharing actionable tips to help you rank higher in your local search results. Press play to learn more about local SEO with our host Allen and special guest Alex Rasmussen, Neon Canvas CEO and SEO expert.
Episode 03
Are you using social media the wrong way? As a local practice, you’re missing major real estate if you’re not building a community with your social media strategy. We’re opening today’s conversation with Catie and Allen as they tackle the do’s and don’t’s of social media with the stats, facts, and guidelines you’ll need to succeed.
Episode 02
Do you know the right way to use AI to market your practice? Listen in as we share case examples of generative AI for small businesses: when to use it, when to avoid it, and when to get your agency on speed dial.
Episode 01
If your practice isn’t on social media, do you even exist? If you’re missing a social media presence or need to reboot your Instagram or Facebook accounts, this one’s for you. Social media marketing is a must-have to attract new patients, and we’re cracking the code to help you get started as a beginner in 2024.
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