THE Healthcare Marketing Podcast
Learn New Ways to Market Your Practice In 3, 2, 1…
Welcome to the Neon Buzz, where we offer marketing advice for oral, aesthetic, and other elective healthcare professionals. Sit back, grab your headphones, and take notes while we share our digital marketing secrets to help you grow your practice.
Latest Episode
SEO for Social Media
In this episode of The Neon Buzz, Catie Grusin – our Senior Social Media Specialist – and Emily Murrah – our Director of SEO & Communications – explain why social media has become an arm of search and the exact social SEO tactics you should start using right now.
Past Episodes
Episode 24
The holidays are noisy, and your patients are tired of being sold to. In this episode of The Neon Buzz, Catie Grusin sits down with Creative Director Curt Crocker to share the holiday campaigns that actually cut through the clutter for orthodontic and healthcare practices.
Episode 23
AI tools are everywhere, from generating scripts to creating graphics, and even cloning voices. But are they actually making your marketing better, or are you blending in with everyone else? In this episode of The Neon Buzz, Emily Murrah (Director of SEO & Communications), Scott Moye (Creative Director of Photo & Video), Opal Northen (VP of Marketing), and Curt Crocker (Creative Director of Art) sit down to talk about the good, the bad, and the ugly of AI in marketing.
Episode 22
Your orthodontic website should be your digital business card and your best salesperson. In this episode of The Neon Buzz, Catie Grusin sits down with Andy Newton, VP of Strategy at Neon Canvas, who’s overseen the launch of more than 700 orthodontic websites.
Episode 21
You signed with a marketing agency—now what? In this episode of The Neon Buzz, Opal Northen sits down with Grace Shapley, Director of Accounts at Neon Canvas, to unpack what truly makes the agency-client relationship work.
Episode 20
Your back-to-school campaign deserves more than a few flyers and a pizza party. In this episode, our Creative Director Curt Crocker joins host Emily Murrah to unpack the best ways to show up in your community this school year, and actually be remembered.
Episode 19
Generative Engine Optimization (GEO) is the new buzz term, but what does it actually mean for your practice? In this episode of The Neon Buzz, Garrett Pilgrim and Emily Murrah unpack GEO, how it compares to SEO, and what healthcare marketers need to understand as AI platforms like ChatGPT, Gemini, and Perplexity reshape how people search.
Episode 18
In this episode of The Neon Buzz, we’re diving into the murky waters of phishing attacks, fake Meta emails, cloned giveaway pages, and shady “stock image” invoices. Opal’s seen it all and shares the telltale signs that something’s “phishy”—and how to keep your team (and your practice’s reputation) safe.
Episode 17
If you’ve ever wondered what really goes into advertising your orthodontic practice, this episode breaks it down. Creative Director Curt Crocker and Copywriter Robert Speer are talking copy, design, t-shirts, billboards, branding, and everything in between.
Episode 16c
Dr. Kyle sits down with Sr. Social Media Specialist Catie Grusin to talk through the real reasons practices hesitate with social, and what to do instead. From camera shyness to questions about ROI, they hit every awkward, avoidant, and totally valid concern with strategic insight.
Episode 16b
Can you really design your own brand and marketing materials with Canva? And if so, should you?
In this episode, Dr. Kyle Fagala interviews Curt, Creative Director at Neon Canvas, to talk through one of the biggest questions practices ask: Why pay for design when you can DIY?
Episode 16a
Do orthodontists really need a digital marketing agency—or are there some things they’re better off doing themselves? In this special crossover episode of The Neon Buzz, Dr. Kyle Fagala from TDO: Live! turns the mic around and interviews healthcare copywriter Emily Murrah.
Episode 15
Think SEO is just for massive corporations with endless budgets? Spoiler alert: It’s not. If you’re a dentist, orthodontist, or any elective healthcare professional who wants to stand out in Google’s ocean of search results, this episode is for you.
Episode 14
Great photos sell your practice—but if you’re missing these standard elements, you’re missing valuable patient connections. After working with 100s of social media accounts and websites, our professional photographers know a thing or two about a good photo. Allen Gillespie is here to share the inside tips you need to know to showcase your practice in the right light, including:
Episode 13
You’ve got the consult in the door. Check. Now, how do you turn them into a new patient? Director of Client Development Kayla Hallen sits down with Catie Grusin to discuss consultation best practices that pick up where your marketing strategy leaves off.
Episode 12
Do you have small business marketing questions? We’ve got answers. Catie Grusin and Opal Northen are covering small business marketing FAQs to help your orthodontic, dental, or aesthetic team cover all your bases for growth.
Episode 11
Was your 2024 patient acquisition not quite up to par? Industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates joins us to reveal the biggest reasons behind the drop in new patient starts—and how you can pivot your marketing strategy for 2025 to come out on top.
Episode 10
Is TikTok getting banned? Here’s how your small business can pivot your social media marketing strategy if TikTok goes dark.
Episode 09
Are you using digital ads the right way? Let’s dig into the pros and cons of Google vs. Meta (Facebook) ads with our Digital Ads Strategist, Garrett Pilgrim, so you can make the most of your digital marketing budget in 2025.
Episode 08
No more no-shows! Casting a wide net is a good way to get seen by a lot of people, but creating a targeted strategy means you get more of the people who will actually show up and start treatment. Tune in as Alex Rasmussen joins Curt to explain lead quality and offer tips to:
Episode 07
When you need more new patients, tapping into your referral sources is a great way to maximize your leads. Referral programs work best when you source leads from multiple networks, including referring doctors, current patients, and your community.
Episode 06
As a startup, your branding speaks VOLUMES to potential patients. 🗣️Everything from your color and font choice to logo design can communicate subconscious messaging, so Catie and Curt are here to break down what works, what doesn’t, and how to stand out against your competitors.
Episode 05
If you’re missing out on leads, it could be because you’re waving one of these marketing red flags. Catie and Opal are here to share their lead gen red flags + the top ways to fix your strategy.
Episode 04
A localized approach to search engine optimization (SEO) is key to getting seen by more patients in your community, so we’re sharing actionable tips to help you rank higher in your local search results. Press play to learn more about local SEO with our host Allen and special guest Alex Rasmussen, Neon Canvas CEO and SEO expert.
Episode 03
Are you using social media the wrong way? As a local practice, you’re missing major real estate if you’re not building a community with your social media strategy. We’re opening today’s conversation with Catie and Allen as they tackle the do’s and don’t’s of social media with the stats, facts, and guidelines you’ll need to succeed.
Episode 02
Do you know the right way to use AI to market your practice? Listen in as we share case examples of generative AI for small businesses: when to use it, when to avoid it, and when to get your agency on speed dial.
Episode 01
If your practice isn’t on social media, do you even exist? If you’re missing a social media presence or need to reboot your Instagram or Facebook accounts, this one’s for you. Social media marketing is a must-have to attract new patients, and we’re cracking the code to help you get started as a beginner in 2024.
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