It’s the start of the New Year, and that means it’s time to implement your orthodontic, dental, or other business-centric marketing plan for the year ahead. The field is always changing, growing, and evolving, but social media remains at the forefront, and it’s important to keep your Neon Canvas team close while you navigate new waters across platforms. If you’re revving up for the New Year in social media, check out these social media trends to add to your 2023 strategy.
Video Content Is King
As the perfect mashup of written, visual, and audio content, video content tracks all of the user’s senses to engage them for the long haul.
With social media users reaching for scroll-through apps like TikTok or Instagram Reels, it is becoming increasingly obvious that the most popular social media medium is video content. Video is so important, in fact, that the Cisco Annual Internet Report states that this content style is currently responsible for a whopping 82% of all internet traffic.
Video content allows users to catch a glimpse of the behind-the-scenes of your business, adding to your relatability and making them feel more connected with your brand. It also makes for easy consumption that requires little work for your audience. Rather than having to search for information about your services or industry, video content makes these details readily available in an understandable, easy-to-navigate format. This benefit for users is also a benefit to your business – video content has been shown to increase conversions by 80%, according to HubSpot.
If you’re not already familiar with apps like TikTok or YouTube, 2023 is the time to get started.
User-Generated Content
UGC is the new 5-star review, and it’s going to play a major role in how consumers purchase products and services in 2023.
There is nothing more trustworthy than an honest review from an outside perspective, and user-generated content (UGC) is exactly what consumers are looking for when choosing what to buy. Like a traditional review on Google or Yelp, this form of content shows consumers which brands and products are true to their advertising and which are not.
UGC works because it comes directly from real people in your audience, and it is designed to provide realistic expectations of a product or service. Rather than the brand promoting its own interests, these reviews are organic in nature, making them feel more trustworthy and reliable. Receiving positive UGC feedback goes a long way toward building a rapport with your prospective client base, and when community members recommend your business online, you’ll see higher conversion rates and more success overall.
Authenticity & Original Content
Building trust with your audience is always important, and the best way to do that in 2023 is to use your social media to stay relatable.
Trending sounds, dances, and challenges were all the rage on TikTok, Reels, and other platforms, but original content is becoming more important than ever in the New Year. Users are now more interested in seeing unique videos that reflect the personal side of a brand. This 2023 trend comes down to creating content that users feel is genuine and true to the creator.
In 2022, we saw a rise in the number of influencers recording story-like videos in their cars or while applying makeup. Although these backgrounds run the risk of falling into the trend trap as well, they are certainly headed in the right direction. By bringing your followers into a behind-the-scenes style setting and telling unscripted stories about your day-to-day experiences in your industry, you’ll hook your audience and make them feel more connected to your brand.
SEO In Social Media
As users turn to social media platforms as their primary search engines, SEO takes a new stage on TikTok, Instagram, and more.
Search engine optimization has always been important for query populators like Google or Pinterest, but you’ll need to add SEO to your social media strategy if you want to keep up with the times in 2023. More social media users than ever are searching for the answers to their burning questions on apps like Instagram rather than Google, which means you have to use specific keywords to rank in the search bar.
The best way to do this is to imagine simple keywords and phrases that relate to the post you’re sharing with your audience. By using these in your captions, you can help social media platforms trace your post, categorize it, and share it with users looking for related content.
Neon Canvas Is Here to Help
Whether you’re kicking off your New Year social media strategy or reinventing your online presence, Neon Canvas is here to help. With years of experience creating high-quality digital content for dentists, orthodontists, and beyond, we know a thing or two about staying ahead of the curve on the Internet. If you’re ready to get started with us, contact our team or schedule your free digial audit today!