Orthodontic Marketing

Give Your Practice The Online Presence It Deserves

Orthodontic Marketing

Neon Canvas is proud to provide orthodontic marketing management, strategy, and consulting to orthodontists around the country. Having an established online presence for your orthodontic practice is a key component of overall success, but many orthodontist struggle to find the time to manage marketing and a busy practice. That’s where our team can help.

Neon Canvas can help create and manage a complete online presence for your practice. With extensive experience in the field of orthodontic websites and online marketing, we boast innovative design and marketing strategies, achieving higher search rankings, a stronger online presence, increased website traffic, more patients, and greater numbers of referrals for your practice.

orthodontic models

There are a number of ways in which we can increase your overall web presence, such as:

Fully customized orthodontic website

We want your website to be more than just a URL. A professional website with strong content can be a powerful tool for attracting new and returning patients to your practice. Neon Canvas strives to build orthodontic websites that draw visitors in from their first glance by offering a clear sense of your brand, as well as a wealth of easy-to-find information.

We put years of industry knowledge and design experience to work for you—equipping your orthodontic practice with a strong marketing tool to capture the interest of visitors and make it easy for them to learn more about your services, or even schedule an appointment.

Your customized Neon Canvas website will serve as the foundation of your online presence, implementing important features like custom design, easy organization and efficient editing.

Mobile friendly website

It’s critical that your website is just as up-to-date as the patients who are looking for it. The number of people using mobile devices for internet usage has risen at an unprecedented rate, making a mobile-ready website essential in connecting with patients who are on the go.

Due to the small size and slower speeds of most mobile devices, many of the images, videos, and content that would appear and perform properly on a desktop need to be modified for clear viewing on a smartphone or tablet. This is sometimes a surprisingly complex process that involves decreasing image size, improving performance speed, and recreating the look and feel of your website in a mobile-compatible format that also reflects the branding of your full site.

Our experienced web designers are able to optimize your website for mobile so that it will display and function optimally even with the small screen dimensions of your patients’ smartphones and tablets. Visitors will be able to easily navigate the content so that your practice can continue to connect, educate and communicate with patients in real-time.

Traffic-boosting search based orthodontic marketing

With Neon Canvas, your practice will benefit from orthodontic search marketing strategies that are proven to increase traffic to your site. We use both paid and organic orthodontic SEM to deliver results that are:

Quick— through the immediate results of pay-per-click (PPC) advertising

Reliable—through the steady results of search engine optimization (SEO)

Targeted—our PPC advertising aims your ads at users within your chosen target market

Our experienced marketing team will work alongside you and your staff to revolutionize your search marketing campaigns. We have a solid understanding of industry best practices as well as search engine algorithms that deliver maximum returns with PPC and SEO campaigns.

Social networking

Social media is an increasingly popular and powerful tool for generating referrals to your orthodontic practice. At Neon Canvas, we design and implement orthodontics-specific social media marketing plans that take advantage of the power of Facebook, Twitter, Instagram and other platforms, and use it to increase the overall impact of your online presence.

Our orthodontic social media marketing plans can improve your reputation, boost referrals, and lead to higher search rankings. Our social media services include things like designing and managing your social media accounts, including social media links on your website, and seamlessly integrating your social media efforts with your website and your blog.

Speaking of blogging, we know that when you’re busy running your practice, you don’t have a lot of time to devote to blogging and social media—that’s why we’re here to handle it for you. We’ll write regular unique content for your blog, search optimized and ready to be integrated with your website and social media profiles. These blogs add value for users through interesting topics and helpful tips, drawing visitors in and encouraging them to share, leading to viral growth and increased patients.
Whether you’re looking for something as simple as logo design or a new website, or a fully immersive brand marketing experience, Neon Canvas is ready to take your orthodontic practice to the next level of online visibility.