There are two common times when businesses consider cutting their marketing budget—when things are really good and when they’re really bad. The fluctuating economy and looming threat of recession can feel intimidating when it comes to growing your practice. However, this is the best time to buckle down your marketing efforts, and our team is here to tell you why. Let’s explore marketing your orthodontic practice during a recession and how working with an orthodontic marketing team can benefit your growth.
Why should I continue marketing during a recession?
Marketing during a recession may seem daunting, but studies show that businesses that continue marketing efforts grow even during times of economic difficulty. When other businesses cut their marketing budgets, yours will still be doing the legwork to gain brand visibility.
Marketing your business will give your brand strength and stability to grow during an economic downturn. When the market starts looking up, your business will be the first to come to mind for people looking to spend.
Benefits of working with an orthodontic marketing agency
When it comes to marketing during a recession, working with a team of digital marketing experts can help you stay ahead of the curve by:
Creating consistent branding
When it comes to difficult economic times, one thing people search for is consistency—they want to feel confident that they are in good hands. Creating a consistent brand that conveys your messaging during tough times will help you give your audience a team they can trust. This helps maintain your current caseload while attracting new starts, too.
Helping you adjust marketing strategy on the fly
Adaptability is essential when marketing during a recession, and having a team of experts in your corner makes all the difference. Limited budgets, shifted priorities, and changes in spending patterns can majorly impact your business growth. An orthodontic marketing team like the experts at Neon Canvas is available to help you switch things up to meet your audience’s needs at a moment’s notice.
Spending your advertising budget in the right places
Whether or not you choose to reduce your advertising budget during a recession is a significant decision, and it helps to have all of the information when making that choice. Having a team of experts focused on what areas of your ad spend are most successful and what can be redirected will ensure you get the most out of your advertising dollars.
Maintaining your online presence
As we learned in recent years, people stay home and scroll when they can’t get out and spend. Instagram, Facebook, and TikTok make it easier than ever to reach out and make connections. Working with an orthodontic marketing team can help you create content that engages your community and gains exposure for your business.
Make your practice recession-proof with orthodontic marketing
Marketing during a recession comes with its own challenges, and it helps to have the right team on your side. Working with experts who understand the ins and outs of orthodontic marketing in the best of times can help you get through the worst of times stronger than ever.
Contact the team at Neon Canvas today to learn more about how digital marketing during a recession can help you thrive, and click here to start your FREE digital marketing audit today.