How We Create High-Performing Orthodontic Websites

In the ever-evolving world of digital marketing, your website is the first impression you’ll make on potential patients. Rather than meeting you in person, your patients will search online for offices in their area, scroll through several websites, and choose to book a consultation with whoever has the most personable online presence. That’s why you need a website that draws attention, builds trust, and reflects your unique brand – and the team at Neon Canvas is here to help you do just that. 

For years, Neon Canvas has helped orthodontists across the nation build high-performing websites that give great first impressions – no pun intended! From the first call with your account manager to the final website edits with our design team, we spend 140 total hours on each custom website.

Our white-glove approach to customer service means you’ll get the quality website you deserve, ranking you at the top of your area and driving patients into your waiting room. Keep reading to learn how we create high-performing orthodontic websites that you and your clients will love!


Kicking Off 

The first step toward creating your personalized website is joining your kick-off phone call with several of our team members. Your story is the cornerstone of your brand, so we’ll take the time to get to know you as an individual and help you find your unique online voice. 

During your kick-off call, you’ll meet your new account manager who will be your main line for communication at Neon Canvas. Together with your account manager, our team will collect important information from you to build a comprehensive profile that will help us amplify your brand’s story and get your website off the ground. 

Remember, it’s your personal story that sets you apart from your competition. Don’t be afraid to give our team as much information about you and your brand as possible – every detail you give us helps us develop an online presence that your patients can connect to personally. 

The result? More patients and a higher return on investment. 


Research & Gathering Materials

Once we’ve spoken with you to develop your story brand and set goals, you can sit back and relax while we get to work researching your local market and gathering materials for your website. While you’re tending to your patients like normal, we’ll assign several different teams to begin working diligently on your website. 



Our Search Engine Optimization (SEO) team will look at your current website to assess where changes need to be made so that we can increase your online rankings and make your website more “searchable.” We’ll develop a custom strategy to place your website at the top of your local rankings. 

The SEO team will begin running your ads on various high-performing platforms to drive potential patients to your website. We’ll report this information back to you through your client dashboard, so you can keep track of your website’s success wherever you are, whenever you want. 


Custom Photo & Video

While the SEO team creates a strategy to place you at the top of your local market, our videographers will visit your location to capture video testimonials, patient interaction photos, and office tours that we’ll display on your website. Our team spends a day and a half to two days with our clients working to get the best possible footage that highlights your team at their best. 

Our goal is to create compelling stories that your prospective patients can connect with. It is our belief that if clients feel like they can put themselves in the shoes of patients with success stories, they’re more likely to book their consultation at your office rather than your competitor’s. 

We’ll speak with six to ten current and former patients or parents to capture a wide range of personal experiences at your office. The best testimonials are touching; they give a quick insight into the level of care your future patients can expect when they visit your office. 


Web Development

Website Content & Site Design

Using the information and materials from our SEO and video teams, our web content and design teams will get started on your site. We’ll work in phases to create a fully functional, user-friendly website that attracts patients and encourages them to book their initial consultations. 

The content team will create a website strategy that reflects your practice’s unique strengths and selling points. Then, we’ll write a series of easy-to-understand web pages that appeal to your target audience’s interests. 

The design team will use the written material to customize your site and create a visually-appealing, brand-oriented masterpiece. Our websites are highly organized and easy to navigate so that any patient interested in visiting your office will be able to find the information they need to move forward quickly. 

You’ll be an integral part of the design and development process. We’ll send you web page drafts every step of the way to ensure that your site checks off the boxes that matter to you and your patients. 

Your voice is the most important part of our process, and we make sure you feel heard from the beginning to the end. 



Once we’ve built your website, our coding team makes sure that your website runs like a well-oiled machine. That includes checking links to make sure they work, ensuring that each page loads quickly and correctly, and updating security protocols to make sure your site is safe. 


Our “Always-Optimizing” Approach

When you work with Neon Canvas, you’ll enjoy a partnership that continues to keep you at the forefront of your market in your location for years to come. Our “always-optimizing” approach means you’ll benefit from consistent research, website updates, and successful SEO rankings even after we’ve finalized your website. 

Strong digital marketers stay up-to-date with the latest trends in online mechanics. We take care of everything for you, so you’ll simply enjoy your #1 rating in the charts and the conversion rates that come with it. 


Neon Canvas: Your Choice for Orthodontic Digital Marketing

At Neon Canvas, high-performing websites are our bread and butter. From white-glove customer service to search engine rankings, we know how to put you and your website at the top of the list. 

As orthodontic digital marketing specialists, we understand the day-to-day operations of your practice, so you won’t have to over explain or worry that we’ll leave important information off of your website. You can trust the experience of a well-rounded, well-trained marketing team that will build you the personalized website to reflect your story. 

If you’re looking for a website face-lift, we’re the team for you. Contact us for more information on how we can help you create a high performing orthodontic website today!

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