Using SEO to Grow Your Practice
“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards
“The best place to hide a dead body is page two of Google.” – Source unknown
Last month we talked about growing your social media audience in 2017 through engaging posts, and timely content. This month’s package is all about SEO. Search Engine Optimization can be confusing when trying to wade through all of the information out there, and that’s why it is so important to have a digital marketing firm like Neon Canvas on your side that knows what aspects truly make it a successful investment for your practice. My practice, Saddle Creek Orthodontics is a great example of what SEO can do when it’s done right. Our CEO and co-founder, Alex Rasmussen is an expert in the field of SEO, and has been helping businesses of all types succeed in the digital marketing space for years. Here are a few things about SEO that you may find interesting:
75% of users never scroll past the first page of search results.
In Orthodontics, potential patients are just a Google search away, and SEO is the best way to make sure they see your practice within the first few seconds of scrolling down Google. If you aren’t on the first page yet, don’t worry, that’s why we are here to help you!
Companies that blog have 97% more inbound links.
That is why we have talented writers that can provide you original content monthly for your blog. Quality content is essential to the process, and that is why we make it a priority.
Reviews are essential.
Getting patients to review you on Google is a great way to move your practice up the SEO ladder, and get even more referrals. That is why we are including some Google review cards in this month’s packet. Hand these out to your best patients or anyone you know who would leave your practice a good review.
SEO is a marathon, not a sprint.
Often there is a misconception that SEO can get your practice to the number one spot on search engines overnight. This is not the case, unless you happen to practice in an extremely rural area. However, we at Neon Canvas pride ourselves on doing everything we can to establish your practice as the leading authority on Orthodontics in your area.
And as always, we are here to help. We know SEO can be a very complicated process when you are starting out, so please never hesitate to contact us with any questions you may have.