Dr. Kyle Fagala, DDS, MDS, is the President and co-founder of Neon Canvas and a board-certified orthodontist, certified by the American Board of Orthodontics. He holds a DDS and a Master of Dental Science with an orthodontic certificate from the University of Tennessee Health Science Center in Memphis (2013). He owns Saddle Creek Orthodontics, teaches Development of Occlusion at UTHSC, and hosts The Digital Orthodontist: Live! He is a 3M Oral Care Key Opinion Leader, an AAO speaker, and the author of two children's books. At Neon Canvas, he brings what he learns running his own practice to the marketing systems the team builds for orthodontic and dental practices.
AAO Find an Orthodontist profile · Saddle Creek Orthodontics · The Digital Orthodontist: Live!
She’s been meaning to get her teeth whitened for two years. She’s tried the strips from the drugstore, wasn’t thrilled with the results, and keeps meaning to ask her dentist about professional whitening — except she doesn’t have a dentist right now. She moved to a new city, hasn’t gotten around to finding one, and… Read More
A prospective patient lands on your website. She’s nervous about dentistry — she had a bad experience as a kid and has been putting off care for longer than she’d like to admit. In thirty seconds of watching a short video of your doctor talking directly to camera — warm, unhurried, explaining exactly what a… Read More
It’s Tuesday morning and you have three hygiene cancellations on Thursday. Your front desk sends a couple of texts to the short-list of patients waiting for earlier appointments. One confirms. The other two don’t respond. You end up with two open slots that sit empty, two hygienist hours that go unproductive, and a small financial… Read More
You just got off a call with a marketing agency. They want $5,000 a month. That sounds like a lot — but when you ask what you’d get for it, the answer is vague. You’re not sure if that’s a fair price, a rip-off, or actually not enough to make a difference. You don’t have… Read More
Two dental practices sit side by side on a Google search results page. Both have been in business for over ten years. Both have modern, well-designed websites. Practice A has 47 Google reviews and a 4.1-star average. Practice B has 312 reviews and a 4.8-star average. Which one gets the call? If you’re honest about… Read More
It’s 9:30 on a Saturday morning and someone’s tooth cracked overnight. The pain is significant. They’re not comparison shopping, reading reviews carefully, or weighing their options with a relaxed mind. They’re grabbing their phone and typing “emergency dentist near me” with one hand while trying not to bite down on the affected side. They’re going… Read More
She’s been saving a photo folder on her phone for two years. It’s full of screenshots — celebrities’ smiles, before-and-after posts from dental practices she follows, photos of brides with perfect white teeth. She searches ‘veneers cost’ and ‘best cosmetic dentist near me’ a few times a year. She thinks about it, clicks around a… Read More
Open up five dental practice websites in your area. Give yourself thirty seconds per site. Then close them all and see how many you can actually describe. Chances are, you can’t describe most of them. They all had clean designs, smiling photos, something about gentle care, probably a blue or teal color palette. They were… Read More
A few years ago, dental SEO was relatively simple. You built a website, added some location-specific content, got a handful of backlinks, and claimed your Google Business Profile. That was enough to land in the top three local results in most markets. Those days are over. The 2026 search landscape for dentists is more complex,… Read More
Most dental practices that try Meta ads do the same thing: they run a $200 discount offer — ‘New Patient Special: Exam + X-Rays + Cleaning for $99’ — to everyone within 10 miles of their office. They run it for two weeks, get a handful of form fills from price-shoppers, and declare that Facebook… Read More
You launched your first Google Ads campaign six months ago. You set a daily budget, picked some keywords that seemed relevant, wrote a couple of ads, and let it run. The clicks came in. The reports showed impressions in the thousands. But when you looked at your new patient numbers, the growth was barely noticeable… Read More
You’ve been running Google Ads for three months. The clicks are coming in — you can see it in the dashboard. People are finding your practice, clicking your ad, landing on your site. And then… nothing. The phone barely rings. The online booking form sits empty. You start wondering if the ads are the problem,… Read More