“The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment.” – Ben Huh, CEO of Cheezeburger.com If reality TV has taught us anything, it’s that people love backstage passes into each other’s lives. Whether it’s a Read More
If a picture is worth a thousand words, then a glowing review must have “1,300-page-long-Russian-novel” status in convincing potential patients to choose your practice. Would you believe that 88% of consumers trust online reviews as much as a personal recommendation? Of course you believe it! When was the last time you made a serious purchase Read More
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who don’t just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner Are you ready to grow your social media audience in 2017? Read More
While the best laid plans of mice and men often go awry, the best laid plans of social media managers usually result in more consistent content, improved attention to detail, increased engagement, and better overall voice and branding. It’s so easy to get swept up in the running of the practice, the seeing of patients Read More
Have you ever gotten so caught up in the day-to-day at the office, working with patients and scheduling and treatment plans and emergency visits, that you find yourself without time to publish that awesome post you had in mind? It happens to all of us (myself included!) but can be avoided by a bit of Read More
Last month we talked about how a picture is worth a thousand words, and how a glowing review is equivalent to a Tolstoy-esque epic. I hope you’ll allow me to keep the metaphor alive, because this month’s package is all about photos. The problem here is that we don’t just want your pictures to say Read More
Who doesn’t check reviews before buying a product or choosing a provider? These days, online reviews are a must for any business, but they can be hard to get on a consistent basis. We’ve come up with a system to help you ask for a reviews whilst incentivizing patients! We’re including two things: business-card-sized review Read More
Last month, we started working on better photography–getting comfortable with a DSLR camera, breaking up with Auto mode, and basic editing. This month, we’re diving into how to stage patient photos that are pro-quality and destined to get lots of likes! Staging is thankfully more creative and less technical than DSLR basics, but it is Read More