“What the new year brings to you will depend a great deal on what you bring to the new year.” – Vern McClellan This time of year always seems to encourage self-reflection and goal-setting, whether it’s losing weight, exercising more, or eating better. But the focus doesn’t have to just be on personal growth. Your Read More
“Do you know what is the most often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling… good storytelling… is a vital component of a marketing campaign.” – Gary Halbert, author, marketing practitioner, copywriter People love stories. Whether it takes place around a campfire, besides a child’s Read More
“There is incredible value in being of service to others.” Elizabeth Berg Even if you’re new to the idea of “branding” your practice and seeking name-recognition in the marketplace, both online and offline, it’s likely that you already understand how important good advertising Read More
Every once in a while, a potential client will ask us about building a website from the ground up. They want a look that’s entirely unique, rather than choosing something more mainstream from a template-based website. While this desire is entirely understandable, complete originality comes at a cost. A site built by hand almost always Read More
Last month, we introduced you to IGTV, Instagram’s newest feature. A video content hub that gives users the opportunity to record and post short or long-form vertical videos, IGTV can be accessed from your Instagram app or from its own stand-alone app. The IGTV update has been big news for a number of reasons, not Read More
“Always deliver more than expected.” —Larry Page, Google co-founder One of the best things about social media platforms, aside from giving us a way to connect so easily, is how inspired they are by growth and change. Being bored with a product isn’t good for its bottom line, so these companies are constantly rolling out Read More
Most of us spend hours every day on our phones or other mobile devices. With practically the whole world in the palm of our hands, it’s not hard to understand why it’s difficult to switch off, but it does make you wonder why so many businesses treat mobile marketing as an afterthought. Not marketing your Read More
In the first quarter of 2018, we’ve seen a number of upheavals in the social media world. January brought us Facebook’s news feed changes, and increasing evidence that teens and young adults are abandoning the site for a more private social network experience on platforms like Instagram and Snapchat. In February, Twitter announced that from Read More
If the first few months of 2018 are anything to go on, this is going to be a year of serious self-reflection when it comes to the way we use social media both personally and professionally. Whether it’s the neverending algorithm changes, the data collecting and mining, or simply an awareness of how much time Read More
Blogging began as a unique platform to share your thoughts, feelings, opinions or experiences – at its core, it was simply a journal or diary that was posted online rather than hidden under your mattress. However, it has grown into a valuable tool used by millions, with everyone from individuals to businesses working it to Read More
Mark Zuckerberg certainly started 2018 off with a bang by recently announcing major changes to the way our Facebook newsfeeds perform. This declaration sparked more than a little panic among smaller businesses who depend on social media engagement to connect with their target market. Facebook didn’t pull any punches, making it very clear that they Read More
If you’ve been receiving our letters for a while now, you’ll know that effective social media management is what we strive for, both within Neon Canvas itself, and for every client, we work with. In 2017 more and more brands realized that connecting with their target audience using the array of social media channels available Read More