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Volume
Issue No.

Using Blogging as a Marketing Tactic

Blogging began as a unique platform to share your thoughts, feelings, opinions or experiences – at its core, it was simply a journal or diary that was posted online rather than hidden under your mattress. However, it has grown into a valuable tool used by millions, with everyone from individuals to businesses working it to their advantage. Blogging is now a direct communication channel that businesses can use to engage with their target audience. The Neon Canvas team are big believers in the power of blogging, and find it to be an essential part of successful online content marketing. Even with a plethora of social media platforms available, blogging remains a simple and effective way to engage with customers and clients, and to build brand awareness. By posting regular, fresh blog content to your website, Neon Canvas writers are able to:

Drive traffic to your website, by creating well-researched and well-written content that is relevant to your target market. We believe your website should be the starting point for all your social media platforms, so we use blogging as a marketing tactic to drive traffic back to it. When you share links to your blog posts with catchy titles and compelling visuals, you give your followers a reason to click back through to your site. Our team is also able to increase traffic to specific interior pages within your website by embedding inbound links directly into each blog post.

Increase your SEO by creating original content containing the keywords, topics, and categories that you want your brand to be associated with. Our writers research your industry and related products thoroughly, and blog about them regularly. This regular blogging in itself increases your search keywords. But by being strategic about those keywords, we’re able to significantly impact the ways that search engines find, and rank, your site using these searched words.

Position your brand as an industry leader with quality blog posts on the topics that resonate with your clients. Our Neon Canvas writers develop content that showcases your knowledge and markets your skills in a way that feels organic rather than forced. Whatever your business or brand, we ensure your website is a hub for articulate, informative articles that will benefit your target audience in a meaningful way. Blogs that connect most successfully with clients and followers aren’t academic essays that feel formal and cold. Instead, they are made up of conversational content that feels warm and welcoming. You want your readers to feel as though they’re participating in a conversation with you, not being talked at in an attempt to sell something. Neon Canvas gives them trusted information, as well as advice they can remember and act on, building loyalty to your brand.

Develop more authentic customer relationships by encouraging a direct connection via your website. As a business owner, your natural focus is on generating leads, increasing web traffic, and raising your online profile. Unfortunately, using a blog solely as a vehicle for spreading a sales message simply won’t work. Most people aren’t interested in sales messages. In fact, most people won’t even be interested in your business. At the end of the day, whether it’s a sales promotion or a business blog, consumers want to know what’s in it for them. Although Neon Canvas writers are aware of the importance of building your brand in part by increasing sales, they do not write your blogs using selling terms. Our aim is to help cultivate an image of your business as a mentor of sorts to your readers.

By providing solid information and advice to them on a regular basis, via your blog, we’re able to foster authority, trust, and interest. This results in not only new customers, but loyalty in your current ones. Your blog is a huge part of giving your brand a distinctive voice, and it should be the heart of all your content marketing efforts. It’s a platform to talk about what you have to offer your target audience, new products or services you’d like to share, and industry-related information that can add value to the everyday lives of your readers. Neon Canvas takes a lot of pride in being able to take the very best of your brand’s personality, and use your blog to let it brightly shine.

We’re always here to answer any questions, address any concerns, and listen to any suggestions you may have. We appreciate you and your business, and love helping you grow your brand!

Kyle Fagala, DDS, MDS

Co-Founder, Neon Canvas