Switching Dental Marketing Agencies Without Losing Rankings or Data
Switching dental marketing agencies does not have to cost you rankings or data. Here is what to own, export and redirect before you give notice.
Switching dental marketing agencies does not have to cost you rankings or data. Here is what to own, export and redirect before you give notice.
A stage-by-stage email plan for orthodontic practices, from first inquiry to past patients, with the compliance basics every practice should know.
What the ADA, Section 1557 and HHS’s Section 504 web rule actually say about dental and orthodontic websites, who each applies to, and the common barriers worth fixing first. Educational, not legal advice.
You can reply to reviews, but never confirm someone is a patient or mention their care. Here’s what HHS has penalized, sample replies and a simple system for your team.
Yes, you can post patient photos, but HIPAA requires a signed written authorization first. Here’s what the rule says, where practices get caught, and a simple consent workflow.
Before someone searches for a dentist, they talk to their neighbor. Before they read your Google reviews, they remember seeing your name on the banner at their kid’s soccer tournament. Before they visit your website, they mention to a coworker that their tooth has been bothering them and the coworker says, “You should go to… Read More
Dr. Kyle Fagala named his practice Saddle Creek Orthodontics instead of after himself. Here is the reasoning, plus how to vet any orthodontic practice name.
Ask most dentists where their best patients come from and they’ll tell you without hesitation: referrals. The patient who was sent by a trusted friend already has a baseline of confidence in your practice. They’re less likely to be price-shopping, more likely to accept recommended treatment, and more likely to stay long-term. Referred patients represent… Read More
An in-house coordinator owns your in-office story; an agency owns the specialist channels. Here is how to compare costs and split the work.
No authoritative benchmark exists for orthodontic cost per start, so the useful answer is your own number. Here is how to calculate it, how it differs from cost per lead, and what lowers it.
Most marketing agencies look at a dental practice and see a client. They onboard you, assign your account to a coordinator, run some ads, send a monthly report full of charts, and collect their retainer. The relationship is transactional by design, and the results tend to reflect that. When things are working, nobody talks about… Read More
Pew Research Center found Google users click results about half as often when an AI summary appears. Here is what that means for orthodontic websites, which searches are exposed, and why starts matter more than sessions.