Last month, we took you back to the basics of building a brand. We looked at what brand identity means and why it’s such an important part of creating long-term success. In this month’s blog, we’re going to continue breaking down the components of brand building, giving you the tools you need to build a Read More
In the marketing world, we talk about your brand a lot. A lot, a lot. With so many businesses working hard to stand out from the crowd, it’s crucial to create a strong brand identity that gives companies that extra edge with their audience. But what does brand identity even mean? How do you build Read More
In today’s highly visual market, a poorly designed website can turn users off with little more than a glance. In fact, studies have shown that almost 40% of people will stop engaging with a website if they find the content or layout unattractive! That means that any snag a user hits on your site, from Read More
Have you ever been followed across the internet by a particular ad after looking up a product online? Welcome to the power of the tracking pixel! These tiny tools are often misunderstood, even by creative agencies, but they have the power to transform your marketing strategy. By using tracking pixels effectively, you can discover which Read More
When it comes to creating a profitable digital marketing sales funnel for your brand, there are several moving parts that require monitoring and optimization. We’ve talked quite a bit about using this method over the last couple of months, and this will be the final part in the series. To help you take advantage of Read More
Last month, we talked a bit about moving from outdated models to more fluid digital marketing techniques, including a revamped version of the marketing funnel. Today, we’re going to take a look at how to use that information to create a profitable digital marketing funnel in part 2 of a 3-part series! Success starts with Read More
“After you’ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” —Alfred Edward Perlman, noted railroad executive In recent years, there’s been a noticeable shift in the marketplace, with new and enhanced Read More
It’s no secret that social media can be a highly effective way to promote your brand, and Instagram is one of the best platforms for doing just that. As an entirely visual medium, Instagram is uniquely appealing, with the potential to turn followers into clients when you develop a solid brand aesthetic that increases engagement. Read More
As consumers, we’re bombarded with marketing messages nonstop every day, resulting in something experts refer to as decision fatigue. Too many decisions → a lack of mental energy and focus → poor decisions. Essentially, the more decisions we make, the harder it becomes to make them. This affects all of us personally in different ways, Read More
“We have to stop optimizing for programmers and start optimizing for users.” — Jeff Atwood, software developer and book author It’s no secret that just about everything is going digital these days. Businesses are increasingly looking for ways to automate and streamline their services, and everywhere you look, there are new and inventive uses of Read More
Sometimes it feels like we are truly living in the future, and Facebook’s 3D photo feature is an excellent example of that. There is something so….well, cool…about scrolling through the newsfeed and coming across a photo that’s practically popping off the page with depth and clarity. Facebook has made its mark giving brands innovative new Read More
“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” – Melody Beattie Happy New Year! Resolutions don’t have to stop with gym memberships and meal prepping plans. This is the perfect time to roll out new initiatives, set annual Read More