If you’re looking to make a big impact on social media, boosting posts is one of the best ways to leverage content and maximize your social media ROI. Organic reach can be hard to come by on business pages, and boosted posts are often effective in combating a decline in your impressions and engagement. As Read More
Social media captions can be a gold mine for connection, but they’re often overlooked in favor of flashy images and fun videos. While social media platforms are predominantly visual, words have power too, and they shouldn’t be wasted! A carefully crafted caption presents you with a direct line of communication to your audience, increases engagement, Read More
Whether you have nothing more than a business idea you believe in or a desire to reimagine your existing image, there are a lot of questions that come up when you start thinking about how to build a brand that stands out. Some are obvious: “What should it look like? Who is my target audience?” Read More
Social media can be an incredibly powerful marketing tool in the right hands. It’s cost efficient, capable of relaying important information in real time, and acts as a bridge between a brand’s existing audience and new followers. But for all its benefits, social media can also be harmful if it’s not harnessed properly. Because of Read More
Even though people talk a lot about the benefits of social media marketing, it’s still easy to underestimate the impact it can have on your brand. When you get it right, this kind of marketing can help you build a memorable online presence, reach quality followers in larger numbers, and offer up new opportunities for Read More
There’s no denying that the current pandemic has changed a great deal about our daily lives, but you know what they say— the show must go on. Clients still have needs and you still need to be able to connect with them effectively. We talk a lot about social media and the role it plays Read More
“We need to be visionary; we have to be bold.” — Angela Elwell Hunt In unpredictable times, we have to be flexible and forward-thinking. Sometimes that Read More
As our country and communities are settling into the changes brought about by COVID-19, it’s important to be thinking ahead. There’s no denying businesses are running a little differently, and because of this, many orthodontists are finding new and innovative ways to meet the needs of their patients. However, many may be wondering how to Read More
With the continuation of social distancing guidelines and “safer-at-home” orders being put in place, or even extended, the need for virtual medicine increases. Implementing virtual consultations and appointments allows you to connect with your patients while keeping in line with the CDC’s recommendations. While you get your virtual services up and running, you may be Read More
“Alone, we can do so little; together, we can do so much” – Helen Keller During these difficult times, we’ve seen people come together all over the world to inspire and encourage each other. The orthodontic community in particular is seeing an unprecedented number of mandatory and voluntary closings, and we’re seeing guidelines and recommendations Read More
With the Center for Disease Control recommending the practice of social distancing, virtual communication and services are more essential than ever. We understand that these abrupt changes can throw off your day-to-day life and leave you wondering how best to proceed. This is the time to plan ahead, not panic! In the face of this Read More
For the last couple of months, we’ve been looking at how to build a brand in bite-sized pieces, from what brand identity is to the steps you need to take to build lasting connections. Now that you’ve learned how to establish your brand within your company and taken the necessary steps to develop it, let’s Read More