Chatbots have become all the rage to streamline operations and communication without bogging down the customer service team. However, nothing can replace the personal touch of human conversation, so chatbots aren’t the answer to your marketing strategy. Types of Chatbots There are two main types of chatbots that businesses use: rule-based and artificial intelligence. A Read More
In the ever-evolving world of digital marketing, your website is the first impression you’ll make on potential patients. Rather than meeting you in person, your patients will search online for offices in their area, scroll through several websites, and choose to book a consultation with whoever has the most personable online presence. That’s why you Read More
Marketing is a tough game, and with orthodontic marketing, there’s an added element of stress as you try to manage a busy practice while attempting to translate general marketing techniques into social media and other online endeavors—even typing that out is an ordeal! If you’re looking for more effective ways to boost your conversion rate Read More
Did you know that branding is one of your most influential assets? In an oversaturated market, creative branding will help you stand out from the crowd and show your target audience what they can expect from choosing your business. This goes beyond a flashy website or clever logo, however. Good branding will keep every touch Read More
Do you feel like there’s a new social media platform to figure out every time you turn around? You’re not alone! Many businesses are still trying to crack the code of Facebook, Instagram, Twitter, and TikTok. While it may be tough to tackle the mysterious algorithms associated with each, there is one thing you can Read More
These days, almost all of us are active on one social media platform or another—or maybe more than one! Aside from being a place to connect with friends, family, and that kid who was your lab partner in high school, social media is also the easiest way to tap into your target audience. Don’t make Read More
Receiving online reviews can be a nerve-wracking experience, especially for smaller businesses. These assessments often have a significant influence on potential clients when they’re posted online, so it’s certainly understandable if they make you nervous. You may be tempted to ignore them or avoid an online presence altogether just so you don’t have to deal Read More
Earlier this year, we talked about generating and converting leads using social media content, but that’s just one part of the puzzle! Converting those leads into clients is the next step, and while this requires a little strategic thinking, it doesn’t have to be stressful. Interactive content can help you nurture and retain leads, and Read More
If you’re a small business owner, the topic of target audience is going to come up a lot in discussions about marketing. There’s a reason for that! If you don’t know exactly who to target, how will you know where to aim or if you’ve hit your mark? Taking the time to clearly define your Read More
If you’re a regular reader of our blog, you already know that social media platforms require regular and consistent engagement to be successful. This will often require careful planning and a schedule of some sort. For instance, there are daily activities that need to happen, like posting to your Facebook and Instagram, as well as Read More
As you probably know by now, promoting and advertising the services you offer is an essential part of building your brand and there are several ways to accomplish this. What you might not know is that one of the most effective techniques for reaching your target audience is “word of mouth” marketing. A Nielsen report Read More
Okay, let’s say you’ve been reading each installment of our “How To Create Amazing Social Media Content” series and putting all you’ve learned into action. You’ve started publishing more often on your social media platforms and putting extra care into the content you share. You’re enjoying the increase in engagement and forming an authentic connection Read More