The year is 2022, and the name of the game is digital marketing. As a successful orthodontist in a post-Covid world, you know that your website is your mainline to reaching prospective patients – but building that website is a challenge when you’re busy making patients smile! Your days of worrying about keeping up with Read More
There are two common times when businesses consider cutting their marketing budget—when things are really good and when they’re really bad. The fluctuating economy and looming threat of recession can feel intimidating when it comes to growing your practice. However, this is the best time to buckle down your marketing efforts, and our team is Read More
Search engine optimization is critical for maximizing your online presence and growing your business. SEO is the best way to generate organic traffic to your business website and helps you gain leads by improving your visibility. It can be easy to find a routine and stick to it, but you can’t always do that for Read More
When it comes to your digital marketing strategy, two leading advertising platforms stand out: Google AdWords and Facebook advertising. Each option offers effective and affordable advertising strategies that allow you to expand your reach more than ever. But what are the pros and cons of Google versus Facebook, and which one should you choose for Read More
It may seem like a harmless habit, and you may even use it to check your rankings. Googling yourself can negatively impact your SEO and ad efforts, making them less effective. This can be frustrating when you invest time and money into digital marketing campaigns to increase your rankings! That’s why we’re taking a look Read More
You may have noticed some significant changes in your local business search rankings lately. Google confirmed that they rolled out a new algorithm during the first week of December and has caused quite a stir in local rankings. The update is known as “Vicinity” because the biggest impact is related to proximity rankings. This is Read More
Setting an advertising budget for your business can feel pretty overwhelming. With so many media outlets available in today’s world, you may not know where to even begin. Thankfully, you don’t have to do it alone! The team at Neon Canvas is here with your guide on how to set an advertising budget for your Read More
Whether it’s your first time opening your website’s analytics tab or you’re a seasoned SEO wizard, knowing your audience better than your competition can give you the edge that helps your business succeed. The better you understand your audience, the better you can serve them content, services, and products that add value to their lives! Read More