The Challenge
Judy McClellan and the Judy Mac team are one of the most recognizable names in real estate in Memphis, The mid-south and all of Tennessee.
Being one of the premier agents for Crye-Leike, the region's top real estate agency, it was important that Judy and Mickey’s brand and online presence matched their prowess in the community and industry. After spending 20 straight years on top, they were not prepared to rest on their laurels and instead decided to double down on their marketing efforts and become not only the #1 agent in Tennessee but also own the #1 digital presence.How We Helped
Branding / Web Design / Photo and video Production / Content Marketing / Social / Graphic Design / Ad Management.
Truly experienced professionals in digital marketing with an exceptional support team to handle the various components of the process. Customer service has been superb, and we are extremely pleased with the results delivered. - Micky McLellan
Branding
The Judy Mac brand is one of the most recognizable brands in the industry thanks to years of clever and powerful marketing campaigns but it was time to refresh the look and simplify the elegance and integrity of the brand. This was no easy task as they had spent over 2 decades with the same brand and change is never easy. We went through dozens of concepts and eventually landed on the perfect mark and branding to carry Judy McClellan and The Judy Mac team into the next 2 decades!
Photo & Video
Judy and Mickey were already heavily invested into video for their client’s listings and made sense that they would begin to use this story telling medium for their own brand. From ride-alongs, to drone footage and scenery meant to bring Memphis to life, we are shooting and editing video for their team on a weekly and monthly basis to continue building their authority in the market.
Web Design
Real Estate websites have been notoriously bad over the years due to so many moving parts and pieces and we and the client knew this. With the emergence of real estate sites like Zillow, Trulia, and Realtor.com, marketing a house online was a changing paradigm. Our goal for the Judy Mac team was to provide a real estate search function equal to that of the major sites but add a storytelling component that allowed us to showcase the Judy Mac difference. The website moves the focus to how Judy and her team can make your real estate buying and selling experience as painless and profitable as possible.
Digital Marketing
Judy and Mickey McClellan individually already had a great social media presence but needed to leverage that audience into branded online properties for the business. We helped them establish those new channels and begin to use boosted post and online ads to drive massive amounts of views to their listings online. The first quarter after implementing these strategies saw record growth for the agency and we continue to help the client supplant their footing as the most knowledgeable and resourceful agents in the market.