These days, almost all of us are active on one social media platform or another—or maybe more than one! Aside from being a place to connect with friends, family, and that kid who was your lab partner in high school, social media is also the easiest way to tap into your target audience. Don’t make… Read More
If you’re a small business owner, the topic of target audience is going to come up a lot in discussions about marketing. There’s a reason for that! If you don’t know exactly who to target, how will you know where to aim or if you’ve hit your mark? Taking the time to clearly define your… Read More
If you’re a regular reader of our blog, you already know that social media platforms require regular and consistent engagement to be successful. This will often require careful planning and a schedule of some sort. For instance, there are daily activities that need to happen, like posting to your Facebook and Instagram, as well as… Read More
As you probably know by now, promoting and advertising the services you offer is an essential part of building your brand and there are several ways to accomplish this. What you might not know is that one of the most effective techniques for reaching your target audience is “word of mouth” marketing. A Nielsen report… Read More
Okay, let’s say you’ve been reading each installment of our “How To Create Amazing Social Media Content” series and putting all you’ve learned into action. You’ve started publishing more often on your social media platforms and putting extra care into the content you share. You’re enjoying the increase in engagement and forming an authentic connection… Read More
If you’re looking to make a big impact on social media, boosting posts is one of the best ways to leverage content and maximize your social media ROI. Organic reach can be hard to come by on business pages, and boosted posts are often effective in combating a decline in your impressions and engagement. As… Read More
Social media captions can be a gold mine for connection, but they’re often overlooked in favor of flashy images and fun videos. While social media platforms are predominantly visual, words have power too, and they shouldn’t be wasted! A carefully crafted caption presents you with a direct line of communication to your audience, increases engagement,… Read More
Whether you have nothing more than a business idea you believe in or a desire to reimagine your existing image, there are a lot of questions that come up when you start thinking about how to build a brand that stands out. Some are obvious: “What should it look like? Who is my target audience?” … Read More
Social media can be an incredibly powerful marketing tool in the right hands. It’s cost efficient, capable of relaying important information in real time, and acts as a bridge between a brand’s existing audience and new followers. But for all its benefits, social media can also be harmful if it’s not harnessed properly. Because of… Read More
Even though people talk a lot about the benefits of social media marketing, it’s still easy to underestimate the impact it can have on your brand. When you get it right, this kind of marketing can help you build a memorable online presence, reach quality followers in larger numbers, and offer up new opportunities for… Read More
There’s no denying that the current pandemic has changed a great deal about our daily lives, but you know what they say— the show must go on. Clients still have needs and you still need to be able to connect with them effectively. We talk a lot about social media and the role it plays… Read More
“We need to be visionary; we have to be bold.” — Angela Elwell Hunt In unpredictable times, we have to be flexible and forward-thinking. Sometimes that… Read More