Dr. Kyle Fagala, DDS, MDS, is the President and co-founder of Neon Canvas and a board-certified orthodontist, certified by the American Board of Orthodontics. He holds a DDS and a Master of Dental Science with an orthodontic certificate from the University of Tennessee Health Science Center in Memphis (2013). He owns Saddle Creek Orthodontics, teaches Development of Occlusion at UTHSC, and hosts The Digital Orthodontist: Live! He is a 3M Oral Care Key Opinion Leader, an AAO speaker, and the author of two children's books. At Neon Canvas, he brings what he learns running his own practice to the marketing systems the team builds for orthodontic and dental practices.
AAO Find an Orthodontist profile · Saddle Creek Orthodontics · The Digital Orthodontist: Live!
A prospective patient opens two orthodontic websites on her phone. The first one loads and she immediately sees a stock photo — a generic family with unnaturally perfect teeth, smiling in a kitchen that looks like it belongs in a furniture catalog. She’s seen this image before, she just can’t remember where. The second site… Read More
Two orthodontic practices sit about a mile apart in the same suburb. They offer essentially the same services, at roughly the same price, with similar technology. One of them is booking 60 new patients a month. The other is booking 22. Neither is doing anything dramatically different with their ads. The gap isn’t in the… Read More
If you haven’t looked at your SEO strategy since 2022, you’re essentially navigating with an outdated map. The destination is the same — new patients finding your practice — but the roads have changed significantly. Google has rolled out multiple major algorithm updates, AI-generated summaries now appear at the top of many search results, and… Read More
Here’s a frustrating pattern that plays out in orthodontic practices every month. You run a Facebook ad. It gets 4,000 impressions and 87 clicks. You spent $300. And you got one inquiry — from someone who wasn’t even a good fit. So you conclude that Facebook ads don’t work for your practice and move the… Read More
You’ve seen the invoice. Three thousand dollars last month in Google Ads spend. Seven hundred and forty-two clicks. Eleven form submissions. Four consultations. Two no-shows. Two actual treatment starts. By the time you do the math, you’ve paid somewhere around $1,500 per new patient — and the thought crosses your mind that there has to… Read More
Why Your Orthodontic Website Isn’t Converting (And What to Fix First) Picture this: you’ve just wrapped up a meeting with a digital marketing agency. You’re spending $4,000 a month on Google Ads, your campaigns are showing up for the right searches, and the traffic numbers look solid. But new patient calls aren’t coming in the… Read More
A mom named Sarah is sitting in the school pickup line. Her daughter’s dentist just recommended an orthodontic evaluation, and she’s got about 20 minutes before the bell rings. She picks up her phone and searches “orthodontist near me.” Within the next 48 hours, she’ll visit three or four websites, check Google reviews, probably glance… Read More
For the first several years, the practice grew almost entirely on referrals. Pediatric dentists sent families over. Happy patients told their neighbors. The doctor showed up at a couple of community events each year and that kept the pipeline warm. It was comfortable. It worked. Then something changed. Maybe a competing practice opened nearby. Maybe… Read More
Chatbots have become all the rage to streamline operations and communication without bogging down the customer service team. However, nothing can replace the personal touch of human conversation, so chatbots aren’t the answer to your marketing strategy. Types of Chatbots There are two main types of chatbots that businesses use: rule-based and artificial intelligence. A… Read More
In the ever-evolving world of digital marketing, your website is the first impression you’ll make on potential patients. Rather than meeting you in person, your patients will search online for offices in their area, scroll through several websites, and choose to book a consultation with whoever has the most personable online presence. That’s why you… Read More
Marketing is a tough game, and with orthodontic marketing, there’s an added element of stress as you try to manage a busy practice while attempting to translate general marketing techniques into social media and other online endeavors—even typing that out is an ordeal! If you’re looking for more effective ways to boost your conversion rate… Read More
Did you know that branding is one of your most influential assets? In an oversaturated market, creative branding will help you stand out from the crowd and show your target audience what they can expect from choosing your business. This goes beyond a flashy website or clever logo, however. Good branding will keep every touch… Read More