As our country and communities are settling into the changes brought about by COVID-19, it’s important to be thinking ahead. There’s no denying businesses are running a little differently, and because of this, many orthodontists are finding new and innovative ways to meet the needs of their patients. However, many may be wondering how to… Read More
With the continuation of social distancing guidelines and “safer-at-home” orders being put in place, or even extended, the need for virtual medicine increases. Implementing virtual consultations and appointments allows you to connect with your patients while keeping in line with the CDC’s recommendations. While you get your virtual services up and running, you may be… Read More
With the Center for Disease Control recommending the practice of social distancing, virtual communication and services are more essential than ever. We understand that these abrupt changes can throw off your day-to-day life and leave you wondering how best to proceed. This is the time to plan ahead, not panic! In the face of this… Read More
For the last couple of months, we’ve been looking at how to build a brand in bite-sized pieces, from what brand identity is to the steps you need to take to build lasting connections. Now that you’ve learned how to establish your brand within your company and taken the necessary steps to develop it, let’s… Read More
Last month, we took you back to the basics of building a brand. We looked at what brand identity means and why it’s such an important part of creating long-term success. In this month’s blog, we’re going to continue breaking down the components of brand building, giving you the tools you need to build a… Read More
In the marketing world, we talk about your brand a lot. A lot, a lot. With so many businesses working hard to stand out from the crowd, it’s crucial to create a strong brand identity that gives companies that extra edge with their audience. But what does brand identity even mean? How do you build… Read More
In today’s highly visual market, a poorly designed website can turn users off with little more than a glance. In fact, studies have shown that almost 40% of people will stop engaging with a website if they find the content or layout unattractive! That means that any snag a user hits on your site, from… Read More
Have you ever been followed across the internet by a particular ad after looking up a product online? Welcome to the power of the tracking pixel! These tiny tools are often misunderstood, even by creative agencies, but they have the power to transform your marketing strategy. By using tracking pixels effectively, you can discover which… Read More
When it comes to creating a profitable digital marketing sales funnel for your brand, there are several moving parts that require monitoring and optimization. We’ve talked quite a bit about using this method over the last couple of months, and this will be the final part in the series. To help you take advantage of… Read More
Last month, we talked a bit about moving from outdated models to more fluid digital marketing techniques, including a revamped version of the marketing funnel. Today, we’re going to take a look at how to use that information to create a profitable digital marketing funnel in part 2 of a 3-part series! Success starts with… Read More
“After you’ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” —Alfred Edward Perlman, noted railroad executive In recent years, there’s been a noticeable shift in the marketplace, with new and enhanced… Read More
It’s no secret that social media can be a highly effective way to promote your brand, and Instagram is one of the best platforms for doing just that. As an entirely visual medium, Instagram is uniquely appealing, with the potential to turn followers into clients when you develop a solid brand aesthetic that increases engagement.… Read More