As consumers, we’re bombarded with marketing messages nonstop every day, resulting in something experts refer to as decision fatigue. Too many decisions → a lack of mental energy and focus → poor decisions. Essentially, the more decisions we make, the harder it becomes to make them. This affects all of us personally in different ways,… Read More
“We have to stop optimizing for programmers and start optimizing for users.” — Jeff Atwood, software developer and book author It’s no secret that just about everything is going digital these days. Businesses are increasingly looking for ways to automate and streamline their services, and everywhere you look, there are new and inventive uses of… Read More
Sometimes it feels like we are truly living in the future, and Facebook’s 3D photo feature is an excellent example of that. There is something so….well, cool…about scrolling through the newsfeed and coming across a photo that’s practically popping off the page with depth and clarity. Facebook has made its mark giving brands innovative new… Read More
“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” – Melody Beattie Happy New Year! Resolutions don’t have to stop with gym memberships and meal prepping plans. This is the perfect time to roll out new initiatives, set annual… Read More
“What the new year brings to you will depend a great deal on what you bring to the new year.” – Vern McClellan This time of year always seems to encourage self-reflection and goal-setting, whether it’s losing weight, exercising more, or eating better. But the focus doesn’t have to just be on personal growth. Your… Read More
“Do you know what is the most often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling… good storytelling… is a vital component of a marketing campaign.” – Gary Halbert, author, marketing practitioner, copywriter People love stories. Whether it takes place around a campfire, besides a child’s… Read More
“There is incredible value in being of service to others.” Elizabeth Berg Even if you’re new to the idea of “branding” your practice and seeking name-recognition in the marketplace, both online and offline, it’s likely that you already understand how important good advertising… Read More
Every once in a while, a potential client will ask us about building a website from the ground up. They want a look that’s entirely unique, rather than choosing something more mainstream from a template-based website. While this desire is entirely understandable, complete originality comes at a cost. A site built by hand almost always… Read More
Last month, we introduced you to IGTV, Instagram’s newest feature. A video content hub that gives users the opportunity to record and post short or long-form vertical videos, IGTV can be accessed from your Instagram app or from its own stand-alone app. The IGTV update has been big news for a number of reasons, not… Read More
“Always deliver more than expected.” —Larry Page, Google co-founder One of the best things about social media platforms, aside from giving us a way to connect so easily, is how inspired they are by growth and change. Being bored with a product isn’t good for its bottom line, so these companies are constantly rolling out… Read More
Most of us spend hours every day on our phones or other mobile devices. With practically the whole world in the palm of our hands, it’s not hard to understand why it’s difficult to switch off, but it does make you wonder why so many businesses treat mobile marketing as an afterthought. Not marketing your… Read More
In the first quarter of 2018, we’ve seen a number of upheavals in the social media world. January brought us Facebook’s news feed changes, and increasing evidence that teens and young adults are abandoning the site for a more private social network experience on platforms like Instagram and Snapchat. In February, Twitter announced that from… Read More