If the first few months of 2018 are anything to go on, this is going to be a year of serious self-reflection when it comes to the way we use social media both personally and professionally. Whether it’s the neverending algorithm changes, the data collecting and mining, or simply an awareness of how much time… Read More
Blogging began as a unique platform to share your thoughts, feelings, opinions or experiences – at its core, it was simply a journal or diary that was posted online rather than hidden under your mattress. However, it has grown into a valuable tool used by millions, with everyone from individuals to businesses working it to… Read More
Mark Zuckerberg certainly started 2018 off with a bang by recently announcing major changes to the way our Facebook newsfeeds perform. This declaration sparked more than a little panic among smaller businesses who depend on social media engagement to connect with their target market. Facebook didn’t pull any punches, making it very clear that they… Read More
If you’ve been receiving our letters for a while now, you’ll know that effective social media management is what we strive for, both within Neon Canvas itself, and for every client, we work with. In 2017 more and more brands realized that connecting with their target audience using the array of social media channels available… Read More
“The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment.” – Ben Huh, CEO of Cheezeburger.com If reality TV has taught us anything, it’s that people love backstage passes into each other’s lives. Whether it’s a… Read More
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who don’t just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner Are you ready to grow your social media audience in 2017?… Read More
While the best laid plans of mice and men often go awry, the best laid plans of social media managers usually result in more consistent content, improved attention to detail, increased engagement, and better overall voice and branding. It’s so easy to get swept up in the running of the practice, the seeing of patients… Read More
Have you ever gotten so caught up in the day-to-day at the office, working with patients and scheduling and treatment plans and emergency visits, that you find yourself without time to publish that awesome post you had in mind? It happens to all of us (myself included!) but can be avoided by a bit of… Read More
Last month we talked about how a picture is worth a thousand words, and how a glowing review is equivalent to a Tolstoy-esque epic. I hope you’ll allow me to keep the metaphor alive, because this month’s package is all about photos. The problem here is that we don’t just want your pictures to say… Read More
Last month, we started working on better photography–getting comfortable with a DSLR camera, breaking up with Auto mode, and basic editing. This month, we’re diving into how to stage patient photos that are pro-quality and destined to get lots of likes! Staging is thankfully more creative and less technical than DSLR basics, but it is… Read More