If you’ve been receiving our letters for a while now, you’ll know that effective social media management is what we strive for, both within Neon Canvas itself, and for every client, we work with. In 2017 more and more brands realized that connecting with their target audience using the array of social media channels available… Read More
“The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment.” – Ben Huh, CEO of Cheezeburger.com If reality TV has taught us anything, it’s that people love backstage passes into each other’s lives. Whether it’s a… Read More
There’s a subtle art to social media and part of that art is identifying the exact right time to engage with your audience. Below, I’ll break down the best times studies (and experience) to post on social media to get more traffic, more engagement, and increase your followers. First things first, 80% of the population… Read More
We want your business to have maximum engagement with social media, so here’s an explanation of the shadowban and some tips on how to get around it. What is the Instagram Shadowban? Instagram hides your posts from people who don’t follow you. Even when you apply hashtags, they go unseen and unsearchable by those who… Read More
The first time I got the feeling that maybe we shouldn’t be going to Vegas for this trip was early last week. We had a lot on our plates last week, but we had this trip booked for several months and were determined to make it. I asked my wife on Thursday night before we left if… Read More
There’s a lot to love about Midtown Memphis, and the Cooper Young area in particular is a big favorite of our team here at Neon Canvas. This Saturday kicks off the 30th annual Cooper Young Festival, and we can’t wait to hit the streets for a cool combination of art, crafts, and family friendly entertainment.… Read More
Shoot First.. on Social Media Not taking advantage of social media is a wookie mistake. Why is it so important? It’s all in the numbers. In 2016 there were more than 2.34 billion (BILLION!!!) active social media users worldwide, a number which is expected to grow to nearly 3 Billion by 2020. Engaging posts and… Read More
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Gossage “The best marketing doesn’t feel like marketing.” – Tom Fishburne Last month we talked about SEO and why it is essential in extending the reach of your practice beyond that of… Read More
“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards “The best place to hide a dead body is page two of Google.” – Source unknown Last… Read More
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who don’t just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner Are you ready to grow your social media audience in 2017?… Read More
While the best laid plans of mice and men often go awry, the best laid plans of social media managers usually result in more consistent content, improved attention to detail, increased engagement, and better overall voice and branding. It’s so easy to get swept up in the running of the practice, the seeing of patients… Read More
Have you ever gotten so caught up in the day-to-day at the office, working with patients and scheduling and treatment plans and emergency visits, that you find yourself without time to publish that awesome post you had in mind? It happens to all of us (myself included!) but can be avoided by a bit of… Read More