“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Gossage “The best marketing doesn’t feel like marketing.” – Tom Fishburne Last month we talked about SEO and why it is essential in extending the reach of your practice beyond that of Read More
“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards “The best place to hide a dead body is page two of Google.” – Source unknown Last Read More
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who don’t just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner Are you ready to grow your social media audience in 2017? Read More
While the best laid plans of mice and men often go awry, the best laid plans of social media managers usually result in more consistent content, improved attention to detail, increased engagement, and better overall voice and branding. It’s so easy to get swept up in the running of the practice, the seeing of patients Read More
Have you ever gotten so caught up in the day-to-day at the office, working with patients and scheduling and treatment plans and emergency visits, that you find yourself without time to publish that awesome post you had in mind? It happens to all of us (myself included!) but can be avoided by a bit of Read More
The past few months we’ve worked on setting up your social media manager, establishing systems, and taking better photos. These steps are crucial to a solid social media presence, and I really feel that no practice can have Level 10 social media without them! Without this foundation, your social is bound to taper off when Read More
Last month we talked about how a picture is worth a thousand words, and how a glowing review is equivalent to a Tolstoy-esque epic. I hope you’ll allow me to keep the metaphor alive, because this month’s package is all about photos. The problem here is that we don’t just want your pictures to say Read More
I am thrilled to officially be a part of the team at Neon Canvas as a digital marketing coordinator. For those of you who don’t know me, my name is Katee Forbis, and I have built a name for myself in the city of Memphis through sports and social media over the last five years. Read More
When used correctly, social media has the ability to grow your business exponentially. Here are 5 simple ways your business can take its social media growth to the next level. Stay Up To Date On Which Social Media Sites Are Current Social media is here to stay, but the specific sites that will best grow Read More
Last month, we started working on better photography–getting comfortable with a DSLR camera, breaking up with Auto mode, and basic editing. This month, we’re diving into how to stage patient photos that are pro-quality and destined to get lots of likes! Staging is thankfully more creative and less technical than DSLR basics, but it is Read More
As you know, awesome photography for your social media presence is crucial! Are you more likely to “like” a darkly light, overly contrasted smartphone shot, or a gorgeous professional-level photo with a creamy, blurry background and smooth lighting? The latter, of course! Using a DSLR (and using it right!) can be a bit overwhelming, though; Read More
So here it is… Neon Canvas. To tell you where we are now, I have to tell you where we started. Neon Canvas is the product of Dr. Kyle Fagala and myself, along with a couple of the most talented people we know. Kyle and I have built a friendship throughout the years over marketing Read More