In the first quarter of 2018, we’ve seen a number of upheavals in the social media world. January brought us Facebook’s news feed changes, and increasing evidence that teens and young adults are abandoning the site for a more private social network experience on platforms like Instagram and Snapchat. In February, Twitter announced that from Read More
If the first few months of 2018 are anything to go on, this is going to be a year of serious self-reflection when it comes to the way we use social media both personally and professionally. Whether it’s the neverending algorithm changes, the data collecting and mining, or simply an awareness of how much time Read More
Blogging began as a unique platform to share your thoughts, feelings, opinions or experiences – at its core, it was simply a journal or diary that was posted online rather than hidden under your mattress. However, it has grown into a valuable tool used by millions, with everyone from individuals to businesses working it to Read More
Mark Zuckerberg certainly started 2018 off with a bang by recently announcing major changes to the way our Facebook newsfeeds perform. This declaration sparked more than a little panic among smaller businesses who depend on social media engagement to connect with their target market. Facebook didn’t pull any punches, making it very clear that they Read More
If you’ve been receiving our letters for a while now, you’ll know that effective social media management is what we strive for, both within Neon Canvas itself, and for every client, we work with. In 2017 more and more brands realized that connecting with their target audience using the array of social media channels available Read More
“The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they’re almost gone. People are taking control of their entertainment.” – Ben Huh, CEO of Cheezeburger.com If reality TV has taught us anything, it’s that people love backstage passes into each other’s lives. Whether it’s a Read More
There’s a subtle art to social media and part of that art is identifying the exact right time to engage with your audience. Below, I’ll break down the best times studies (and experience) to post on social media to get more traffic, more engagement, and increase your followers. First things first, 80% of the population Read More
We want your business to have maximum engagement with social media, so here’s an explanation of the shadowban and some tips on how to get around it. What is the Instagram Shadowban? Instagram hides your posts from people who don’t follow you. Even when you apply hashtags, they go unseen and unsearchable by those who Read More
The first time I got the feeling that maybe we shouldn’t be going to Vegas for this trip was early last week. We had a lot on our plates last week, but we had this trip booked for several months and were determined to make it. I asked my wife on Thursday night before we left if Read More
There’s a lot to love about Midtown Memphis, and the Cooper Young area in particular is a big favorite of our team here at Neon Canvas. This Saturday kicks off the 30th annual Cooper Young Festival, and we can’t wait to hit the streets for a cool combination of art, crafts, and family friendly entertainment. Read More
Shoot First.. on Social Media Not taking advantage of social media is a wookie mistake. Why is it so important? It’s all in the numbers. In 2016 there were more than 2.34 billion (BILLION!!!) active social media users worldwide, a number which is expected to grow to nearly 3 Billion by 2020. Engaging posts and Read More
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Gossage “The best marketing doesn’t feel like marketing.” – Tom Fishburne Last month we talked about SEO and why it is essential in extending the reach of your practice beyond that of Read More