“There is incredible value in being of service to others.” Elizabeth Berg Even if you’re new to the idea of “branding” your practice and seeking name-recognition in the marketplace, both online and offline, it’s likely that you already understand how important good advertising… Read More
Every once in a while, a potential client will ask us about building a website from the ground up. They want a look that’s entirely unique, rather than choosing something more mainstream from a template-based website. While this desire is entirely understandable, complete originality comes at a cost. A site built by hand almost always… Read More
Who was the storyteller in your family growing up? You know who I mean. The adult all the kids flocked to, the person with an eye for detail and a knack for knowing how to leave you wanting more? In our family, it was my granddad. From his time in Parchman Prison (he definitely made… Read More
Last month, we introduced you to IGTV, Instagram’s newest feature. A video content hub that gives users the opportunity to record and post short or long-form vertical videos, IGTV can be accessed from your Instagram app or from its own stand-alone app. The IGTV update has been big news for a number of reasons, not… Read More
These days, it seems like there is a national holiday, national day, or national month for everything, including National Make Your Bed Day and….National Bicarbonate of Soda Day? There are over a thousand examples just like these, and many of them are just as random. When you add in bank holidays and the major religious… Read More
“Always deliver more than expected.” —Larry Page, Google co-founder One of the best things about social media platforms, aside from giving us a way to connect so easily, is how inspired they are by growth and change. Being bored with a product isn’t good for its bottom line, so these companies are constantly rolling out… Read More
Most of us spend hours every day on our phones or other mobile devices. With practically the whole world in the palm of our hands, it’s not hard to understand why it’s difficult to switch off, but it does make you wonder why so many businesses treat mobile marketing as an afterthought. Not marketing your… Read More
If hashtags and engagement go hand in hand, then it only stands to reason that the more hashtags you include in your post the more engagement it will receive. It has been proven that Instagram posts with the highest engagement have 11 or more hashtags. Hashtags help to categorize and label your images so they… Read More
In the first quarter of 2018, we’ve seen a number of upheavals in the social media world. January brought us Facebook’s news feed changes, and increasing evidence that teens and young adults are abandoning the site for a more private social network experience on platforms like Instagram and Snapchat. In February, Twitter announced that from… Read More
If the first few months of 2018 are anything to go on, this is going to be a year of serious self-reflection when it comes to the way we use social media both personally and professionally. Whether it’s the neverending algorithm changes, the data collecting and mining, or simply an awareness of how much time… Read More
Blogging began as a unique platform to share your thoughts, feelings, opinions or experiences – at its core, it was simply a journal or diary that was posted online rather than hidden under your mattress. However, it has grown into a valuable tool used by millions, with everyone from individuals to businesses working it to… Read More
Mark Zuckerberg certainly started 2018 off with a bang by recently announcing major changes to the way our Facebook newsfeeds perform. This declaration sparked more than a little panic among smaller businesses who depend on social media engagement to connect with their target market. Facebook didn’t pull any punches, making it very clear that they… Read More